Leads Fiverr’s organic social strategy, freelancer community, ambassador program, influencer partnerships, and community engagement initiatives. Owns brand voice, content performance, reputation, and influencer KPIs while managing a team and collaborating with Growth, Product, PR, and business stakeholders. Builds global creator communities, develops advocacy programs, and translates community insights into business impact.
Description
Fiverr is looking for a Director of Social Media and Community to shape how our brand shows up in the communities and conversations that matter most. You'll lead our freelancer community, social channels, and influencer partnerships, and the team that drives them. If you love building communities, telling brand stories, and working with creators, this role is for you.
The Salary range for this position is 190,000-200,000 USD
What am I going to do?Lead social media
- Own Fiverr's organic social presence and content strategy across platforms.
- Ensure a consistent brand voice and tone that reflects Fiverr's positioning.
- Track performance, identify trends, and continuously optimize content and formats.
- Manage community engagement and brand reputation on social media.
Build and nurture the freelancer community
- Define and execute the strategy for Fiverr's global community of freelance talent, creating meaningful ways for sellers to connect, learn, and grow.
- Own the ambassadors program: recruit, activate, and support ambassadors who represent Fiverr in their communities.
- Run community programs, events, and initiatives that deepen engagement and loyalty.
- Act as the voice of the community internally, bringing insights and feedback to Brand, Product, and Business teams.
Run the influencer program
- Lead the influencer strategy end to end, working with our agency partner on creator selection, briefs, content review, and brand compliance.
- Measure impact against clear brand KPIs and report on results.
Lead and develop your team
- Manage, mentor, and grow your team.
- Set priorities, goals, and a high bar for quality and execution.
- Work cross-functionally with Growth, Product, PR, and Business Unit stakeholders to align on
- 8+ years of experience in community, social media, or brand marketing, including 3+ years managing a team.
- Proven experience building and scaling an online community, ideally a creator or marketplace community.
- Strong track record in organic social and influencer marketing at a consumer or tech brand.
- Excellent storytelling, brand voice, and creative judgment.
- Data-minded: comfortable setting KPIs, analyzing results, and turning insights into action.
- Strong cross-functional collaboration and stakeholder management skills.
- Fluent English; additional languages are a plus.
- Genuine curiosity about freelancing and the future of work.
Nice to Have
- Experience running an ambassador or advocacy program.
- Experience with marketplaces or platforms with two-sided audiences.
- Experience working in a global, multi-market environment.
Fiverr New York, New York, USA Office
New York, NY, United States
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