Association of National Advertisers
Director, Social Media & Communications Strategy
Be an Early Applicant
Lead the ANA’s social media strategy and day-to-day presence across major platforms. Responsibilities include content planning, writing, editing, publishing, brand management, audience engagement, campaign measurement, reporting, optimization, and coordination with internal teams, agencies, designers, and executives. The role connects organic social performance to membership growth, event registrations, audience engagement, and broader business goals while using analytics, audience insights, and emerging technologies to improve results.
About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City
Position Overview
Social Media Strategy and Brand
Starting pay range: $95,000 to $105,000 based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City
Position Overview
- The ANA is looking for a social media marketer who is ready to take the next step in their career. This person will lead our day-to-day social presence across LinkedIn, Instagram, Facebook, X, and Threads, from strategy and planning through execution.
- This is a hands-on role with room to grow. You will have the opportunity to shape how the ANA shows up on social media and create content around our members, thought leadership, events, and issues shaping the marketing industry. You will work closely with teams in Marketing, external agency partners, and leaders throughout the organization.
- Social media plays an important role in the ANA’s growth, building awareness, creating demand, and deepening engagement.
- We are looking for someone who brings both sides of social media: strong creative instincts and an analytical mindset. You should be comfortable developing an idea, writing a strong post, managing multiple requests, and using performance data to continually improve results.
Social Media Strategy and Brand
- Lead and manage the ANA’s social media presence across LinkedIn, Instagram, Facebook, X, and Threads, with the opportunity to expand to other platforms.
- Help shape the strategy, audience, content approach, and goals for each platform.
- Bring the ANA’s brand and voice to life in a way that is clear, relevant, and engaging.
- Stay current on platform changes, new formats, audience behavior, and social media trends.
- Monitor social conversations, ANA brand mentions, audience sentiment, and emerging issues, responding and elevating as appropriate.
- Own and maintain the social media content calendar.
- Write, edit, schedule, and publish content across the ANA’s social channels.
- Create and adapt content across formats, including copy, graphics, short-form video, event coverage, executive posts, member stories, and industry insights.
- Partner with Design and Video on larger creative needs while remaining comfortable creating simple, timely content directly.
- Establish clear goals and KPIs for the ANA’s social channels and priority campaigns.
- Track engagement, audience growth, traffic, registrations, leads, and other relevant performance measures.
- Connect social performance to broader outcomes, including audience engagement, membership interest, event registrations, and other business priorities.
- Manage monthly reporting, clearly identifying what is working, what is not, and what should be optimized.
- Use performance data and audience insights to improve content, timing, targeting, and distribution.
- Connect strong organic content with paid amplification when appropriate.
- Work closely with teams across the ANA to identify priorities and turn them into strong social content.
- Serve as a guide with internal partners to educate on what works on social media and how content should be adapted by platform.
- Present ideas, results, and recommendations effectively to colleagues and senior leaders.
- Coordinate with agencies, and outside partners when additional support is needed.
- Bachelor’s degree plus 4-6 years of social media experience at an in-house brand or agency preferred.
- B2B, association, membership, professional services, media, or thought-leadership experience is a plus.
- Experience managing branded social channels from planning and content development through publishing and reporting.
- Strong writing and editing skills, with the ability to adjust tone and content for different platforms and audiences.
- A strong understanding of LinkedIn, Instagram, Facebook, X, and Threads.
- Experience using Sprout Social and other social media management tools.
- Strong organizational skills and the ability to manage several priorities at once.
- Confidence working with various stakeholders, navigating feedback, and building relationships across an organization.
- Aptitude using AI and automation to improve content development, workflows, audience understanding, and performance.
- Exposure to paid search or programmatic media is a plus.
- A genuine interest in marketing, social media, technology, and the issues shaping the industry.
Starting pay range: $95,000 to $105,000 based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.
Association of National Advertisers New York, New York, USA Office
708 3rd Avenue, New York, NY, United States, 10017
Similar Jobs
Fintech • HR Tech
Build and support AI-powered workflows and automation for Gusto’s go-to-market teams. The role contributes to GTM AI strategy, evaluates models and vendors, integrates Salesforce and other GTM systems with data warehouses, and develops evaluation frameworks measuring reliability, latency, cost, and business impact. It also coordinates cross-functional implementation, training, adoption, and reusable guardrails across Sales, Marketing, and Partner teams.
Top Skills:
Ai AgentsAi ToolsAutomation WorkflowsData WarehousesGongOutreachSalesforce
Financial Services
Investigates cybersecurity findings from assessments, incidents, red teams, and operations; performs root cause and risk analysis; prioritizes remediation; designs technical and procedural solutions; and communicates recommendations to technical teams, stakeholders, and senior leaders. Uses validated enterprise AI capabilities to accelerate evidence synthesis and reporting while maintaining security, resiliency, compliance, and data-handling standards.
Top Skills:
CCloud ArchitecturesDlpEdr/XdrFirewallsIds/IpsJavaScriptPythonSIEMSoarVbscriptWeb Proxies
Financial Services
Supports card installment product development through user research, journey mapping, market analysis, product metrics, and cross-functional collaboration. Identifies customer-focused product opportunities, evaluates feature value and lifecycle performance, plans downstream experience impacts, and contributes to strategic roadmaps. Writes requirements, epics, and user stories while tracking time, cost, and quality targets throughout product development.
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
