Director, Social Media & Influencer Marketing

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY:  St. Louis: $104,800 - $124,450, bonus and long-term incentive eligible

New York City: $125,600 - $149,150, bonus and long-term incentive eligible

COMPANY:  

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:  

The Director of Social Media & Influencer Marketing will lead and shape the social media and influencer marketing initiatives. The Director will be responsible for developing and executing social and influencer marketing strategies that align with our brand's goals and objectives, driving brand awareness, engagement, and growth through authentic branding and partnerships.

JOB RESPONSIBILITIES: 

• Own influencer Budget and maximize ROI

• Final Approval of Gifting Boxes aligned with Budget

• Liaison bigger picture partnerships + PR/Press opportunities

• Oversee finance invoices, contracts, W9's

• Manage negotiations/ pitch calls with potential partners

• Final approval on all contracts drafted and executed by influencer manager

• Ensure all influencer agreements adhere to standard marketing policies and branding policies

• Develop and execute comprehensive influencer marketing strategies that align with the brand's marketing goals and objectives.

• Negotiate contracts and partnerships with influencers, ensuring mutually beneficial terms and deliverables.

• Oversee influencer campaign planning, execution, and performance analysis, optimizing strategies for continuous improvement.

• Define KPIs and metrics to measure the success and ROI of social and influencer marketing campaigns, providing regular reporting to senior management.

• Work closely with cross-functional teams, including marketing, social media, public relations, and creative departments, to integrate influencer campaigns into overall marketing efforts.

JOB QUALIFICATIONS: 

• Proven experience in social & influencer marketing, with a track record of successful influencer partnerships and campaigns.

• Strong leadership and team management skills, with the ability to build, motivate, and guide a high-performing team.

• Excellent negotiation and contract management skills.

• Deep knowledge of social media platforms, trends, and best practices.

• Exceptional communication and interpersonal skills to foster strong influencer relationships.

• Analytical mindset with the ability to define and measure KPIs and ROI.

• Creative thinking and the ability to identify unique and impactful social/influencer opportunities.

• Strategic thinking and the ability to align influencer initiatives with overall brand goals.

• Proficiency in influencer marketing tools and platforms.

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or relevant advanced degree is a plus.

• Minimum of 5-7 years of experience in influencer marketing, with at least 2-3 years in a leadership or managerial role.

• Proven success in developing and executing influencer marketing strategies for consumer brands.

• Experience in budget management and strategic planning.

• Prolonged periods of sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds at times.

WHY ANHEUSER-BUSCH: 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS: 

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

• Life Insurance and Disability Income Protection 

• Generous Parental Leave and FMLA policies 

• 401(k) Retirement Savings options with a company matching contribution 

• Chance to work in a fast-paced environment among a company of owners 

• Free Beer!