Director of Social Media

Director of Social Media 

Department: Social 

Reports To: CEO

In-Office Requirement: 4 days a week (Monday-Thursday in Soho Office)

Compensation: Annual Salary Range $100,000.00-$140,000.00/Annual

About Us:

Bubble was built because skincare wasn’t listening. For too long, brands dictated what people needed without asking them what they actually wanted. So, we did things differently. We created high-quality, science-backed skincare at an accessible price point—without fear-based marketing, overpricing, or unnecessary complexity. Since launching, we’ve built one of the most engaged and loyal communities in beauty, with over 3M+ followers and 20.8M likes on TikTok alone. Our audience doesn’t just buy our products—they help shape them. Social media is where we connect, learn, and build alongside our community, making it a critical driver of our brand. Now, we’re looking for a Director of Social Media to take this to the next level—someone who understands that social isn’t just about posting content, but about building relevance, engagement, and long-term brand love.

The Role:

We’re not here to chase every viral trend—we’re here to lead. This role is about owning and evolving Bubble’s social presence in a way that is strategic, culturally relevant, and deeply connected to our audience. You will oversee TikTok, Instagram, YouTube, and emerging platforms, ensuring each channel has a distinct strategy that supports growth, engagement, and brand affinity. You’ll be responsible for both high-level strategy and hands-on execution, leading a team while staying immersed in content development, community management, and platform innovation. The right candidate will have a deep understanding of internet culture, social trends, and brand storytelling. They’ll know how to turn insights into action, balancing trend-driven content with thoughtful, educational, and brand-building moments.

Key Responsibilities:

Strategy & Growth

• Develop and lead a multi-platform social strategy that drives engagement, growth, and brand love across TikTok, Instagram, and YouTube.
• Differentiate our presence across platforms, ensuring content is tailored for each audience and platform algorithm.
• Scale YouTube as a key educational and storytelling channel, positioning Bubble as a go-to resource in skincare.
• Evolve Instagram beyond aesthetics, building a more engaged and shareable presence.
• Anticipate and react to platform trends, ensuring Bubble is always ahead of the curve in strategy and execution.
• Develop a social commerce strategy, ensuring platforms support direct business impact.
• Content & Community Leadership
• Own the content strategy, balancing trend-driven, educational, and brand-first storytelling across platforms.
• Guide the development of creative assets, working closely with internal and external teams to ensure a strong visual and messaging strategy.
• Establish a best-in-class engagement strategy, making Bubble one of the most interactive and responsive brands in skincare.
• Shape Bubble’s voice across social, ensuring everything from captions to comments aligns with the brand’s personality and values.
• Foster relationships with creators, influencers, and key cultural voices, ensuring Bubble remains a brand people want to engage with.

Leadership & Team Development

• Manage and mentor a growing social team, fostering an environment of creativity, experimentation, and accountability.
• Work cross-functionally with marketing, creative, and growth teams, ensuring social is seamlessly integrated into broader brand initiatives.
• Own reporting and insights, making data-driven decisions that continuously refine our approach.

Who You Are:

• You have 7+ years of experience in social media marketing, with a proven ability to drive engagement and audience growth.
• You live and breathe social trends, understanding what works and why across different platforms.
• You understand community. You know that social is more than just content—it’s about building relationships and long-term brand affinity.
• You have experience leading teams, managing direct reports, and working cross-functionally.
• You balance data with instinct. You use analytics to inform decisions but also trust your experience in what makes content resonate.
• You’re highly adaptable, able to pivot strategies as social landscapes shift.