Director, Social Media

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you’re interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day’s work—we invite you to apply.

Snapshot of the Role:

MasterClass is seeking a Director of Social Media who is both a strategic leader and a highly capable operator. This role requires deep expertise across social platforms—particularly Instagram and LinkedIn—paired with the ability to execute hands-on content development. You will own the end-to-end social strategy, build and scale our always-on presence, lead organic support for class and product launches, and cultivate an engaged, inspired community around learning.

The ideal candidate is fluent in platform behaviors, grounded in data, and exceptional at developing compelling, channel-native content. You will collaborate closely with cross-functional partners while also leading a team to deliver world-class social storytelling.

What You Will Do:

Strategy & Leadership

• Develop and lead a comprehensive social media strategy that drives brand awareness, engagement, and community growth.
• Define and optimize our platform mix with a strong focus on Instagram and LinkedIn, ensuring each channel has a clear strategic role and content approach.
• Establish community guidelines and engagement principles that foster meaningful interaction and deepen audience connection.
• Drive social planning and execution for class launches, product releases, brand campaigns, and cultural moments.

Execution & Content Development

• Concept, write, and produce high-quality, channel-native content to bring strategic priorities to life.
• Lead team to deliver social-first creative that is visually strong, culturally relevant, and platform optimized.
• Manage and maintain an integrated social calendar that spans evergreen content, UGC, instructor activations, launches, and tentpole moments.

Performance, Insights & Optimization

• Own social reporting, analytics, and insight generation, translating data into clear recommendations and optimization roadmaps.
• Lead a disciplined test-and-learn approach to improve performance, expand reach, and strengthen audience engagement.
• Stay current on platform updates, emerging formats, and cultural trends to ensure MasterClass remains at the forefront of social innovation.

Team Leadership & Collaboration

• Build, develop, and mentor a high-performing team with clear roles and growth paths.
• Partner closely with class launch, brand, product marketing, creative, comms, and channel leads to deliver integrated, social-led storytelling.
• Advocate for social best practices across the organization and ensure strategies remain aligned with brand and business goals.

About You:

• 10+ years of social media experience
• 5+ years of team leadership experience managing and developing social talent.
• Demonstrated success building and executing social strategies across Instagram, LinkedIn, TikTok, YouTube, and emerging channels.
• Strong platform fluency with a deep understanding of content formats, behaviors, and audience expectations across each channel.
• Capable of both defining strategy and executing content hands-on 
• Proven track record of developing high-impact social campaigns that drive measurable business outcomes.
• Highly analytical, with strong command of social analytics tools (e.g., DashHudson)
• Strong understanding of cultural trends and the ability to translate them into relevant, brand-appropriate content.
• Exceptional communication skills with the ability to present a clear point of view and influence stakeholders at all levels.
• Curious, adaptive, and energized by the pace of social and the evolution of digital culture.

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities.  If you have a disability or special need, we would like to know how we can better accommodate you.