Director, Talent & Influencer Content

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

The MBCS Influencer and Talent Content team is responsible for harnessing the authority and reach of talent and influencers to create engaging and effective marketing programs for UM, Initiative, and Kinesso clients. The team is engaged in every step of the process:

• Strategically identifying & recommending talent
• Talent outreach, negotiation, and trafficking of contracts
• Creative briefing & ideation
• Flawless execution & reporting

As a Director on our team, you will be primarily dedicated to one of our top-tier clients and their ongoing influencer strategy, planning and execution needs.
Your expertise should be in influencer & content marketing, campaign management and client services, with at least five years doing just that. Your work style should entail impeccable attention to detail and planning, strong organization and communication skills, and a process-driven approach toward achieving objectives.

This role can be based in NYC or LA.

• Strategically identify and recommend talent in accordance to the client’s audience, brand, brief, budget and cultural moments
• Manage all talent outreach, negotiations and contracting to bring exceptionally efficient rates and plans to each client
• Partner with talent and creative directors to develop creative that adheres to each client’s brief and is endemic to the talent’s brand/followers
• Oversee the creative execution from start to finish - managing all timelines & deadlines, production and approval needs for all parties, and ensuring a smooth and on-time launch
• Coordinate all aspects of talent needs for live shoots or events, such as travel arrangements, glam, b-roll and on-site content approval. Employee travel may be required.
• Provide expert POVs and recommendations every step of the process to instill confidence in clients and talent, and ensure the most optimal creative and execution outcomes
• Wrap up every campaign with data, insights and recommendations
• Liaise and communicate effectively with all parties at all times, which will include clients, talent + their management/production teams, and MBCS partners (content leads, creatives, production and finance)

• At least seven years professional experience with at least five of them working in influencer and content marketing, campaign management and client services
• Ability to excel in a fast-paced media-centric corporate environment
• Impeccable attention to detail and planning
• Strong work ethic, ability to meet deadlines, complete tasks and initiatives
• Excellent communicator who can work effectively with partners at all levels
• Resourceful; great analytical and problem-solving skills
• Strong knowledge of influencer/content campaign measurement
• Proficient in Excel, PowerPoint, Word, Outlook and using influencer data platforms
• Travel may be required

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.