The Director/Vice President of Brand and Marketing will lead strategic brand vision and marketing efforts, oversee a talented team, and manage consumer marketing initiatives.
Location: New York, NY
Type: Hybrid
Reports to: President, HealthyBaby
Role OverviewAs the Director / Vice President of Brand & Marketing, you will be the strategic leader responsible for shaping and executing our brand vision. You’ll build and lead a talented team focused on building a cohesive brand strategy and creating marketing initiatives that deeply engage our community. You will lead the portfolio strategy, working alongside the Founder, President, and Director of Innovation to develop and sustain our product pillars. This role oversees all consumer-facing marketing efforts, including product marketing, social media, influencer partnerships, and overall brand storytelling.
Key Responsibilities- Brand Strategy Development: Craft and refine the overall brand strategy, ensuring that Healthy Baby’s messaging resonates with our audience and stands out in the market.
- Marketing Leadership: Lead the marketing team in developing and executing integrated marketing plans that include inclusive of digital and physical consumer touchpoints
- Product Marketing: Oversee the go-to-market strategy for new products, ensuring that each launch is aligned with our brand values and reaches the right audiences.
- Community and Social Media: Guide the team in creating compelling social media content and fostering a vibrant community presence that reflects our mission.
- Team Management: Build, mentor, and inspire a high-performing marketing team.
- Consumer Insights: Analyze market trends, customer feedback, and competitive landscape to inform strategy.
- Partnerships & Collaborations: Identify and manage strategic partnerships and influencer relationships that amplify Healthy Baby’s brand.
- Proven experience in a senior marketing leadership role, preferably within the consumer goods or parenting/family-focused industry.
- Strong strategic thinking and a track record of building successful brand campaigns.
- Experience building and leading a high performance team and collaborating across departments.
- Relevant knowledge in digital marketing, social media, influencer marketing, and community engagement. Prior experience with subscription services is a plus.
- Strategic thinker with analytical skills to translate insights into actionable marketing initiatives.
- Excellent communication and storytelling abilities, with a passion for building meaningful brand experiences.
Salary Range: $180K-$200K DOE
ABOUT HEALTHYBABY:
Our Mission is to protect, enrich, and support the developmental potential of every baby.
WE ARE MOTIVATED BY A MISSION
We are a team of parents obsessed with the future of parenting, and our life’s work is protecting and promoting babies’ health. HealthyBaby is the culmination of all that we have learned as parents, activists, and leaders and want to share...because every baby deserves to be a healthy, happy, and connected.
BECAUSE BABY IS SOAKING IT ALL IN...
...their environment, their interactions, the products we put on their precious skin...baby is soaking it all in. That’s why we’re creating the ideal future for baby with rigorously designed research-based essentials and education designed to promote babies’ cognitive development in these early years when the brain is making over 1 million neural connections per second.
BACKED BY SCIENCE
We’ve gathered a community of the world’s leading obstetricians, developmental pediatricians, neurologists, and environmental biologists armed with the most cutting-edge research around baby’s brain health and development. We’ve distilled their expertise into an actionable library of developmental advice and inspiration for families everywhere to make living a connected life easier.
BUILDING THE PARENTING PLATFORM OF THE FUTURE
HealthyBaby is the challenger brand uniquely positioned to become the leading platform brand for today’s families. We’re making smart parenting cleaner and simpler for real families today at the convergence of content, commerce, and community so parents can focus on what matters most - connecting with baby.
Top Skills
Digital Marketing
Influencer Marketing
Social Media
healthybaby New York, New York, USA Office
110 Greene St, New York, NY, United States, 10012
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