E-Commerce Marketing Specialist

Duties and Responsibilities

Maintain and update site content across the Shopify storefront and the Shop app- homepage, collections, PDPs, banners, and navigation.

Merchandise collections for discovery and conversion, including sort logic, inventory-aware rules for out-of-stock and low-stock products, and seasonal resets.

Build and launch landing pages using our theme's reusable sections and metafield-driven components.

Manage redirects, URL handles, and 404s as the catalog evolves.

Own new product and collection onboarding end to end: variants, pricing, imagery, metafields, tags, publishing channels, and launch timing.

Prepare, schedule, QA, and verify sitewide campaign content- then tear it down cleanly when the promotion ends.

Configure and test promotional mechanics: discount codes, automatic discounts, scheduled pricing, bundles, gift-with-purchase, and shipping thresholds.

Run pre-launch QA and go-live verification against a documented checklist.

Categorize, tag, and classify products consistently so that filtering, search, and automated collections behave predictably.

Own metafield population and data completeness- our reusable page components depend on it.

Monitor sales channel and feed health across the Shop app, Google Merchant Center, Meta, and other connected channels; resolve disapprovals and feed errors.

Optimize on-site search: synonym dictionaries, zero-result query review, boost and bury rules, and merchandising of high-intent queries.

Improve category and collection structure based on how customers actually navigate.

Maintain compliance practices across the site- alt text, color contrast, keyboard navigation, focus states, form labels, and heading structure.

Ensure on-site claims, disclosures, and promotional terms match what Legal has approved.

Review GA4 and Microsoft Clarity regularly to identify friction, drop-off, and merchandising opportunities- and act on what you find.

Deliver a recurring site performance readout and post-campaign recaps.

Serve as first responder for site defects: triage, reproduce, document, and escalate to engineering with clear detail.

Manage theme changes through staging and preview, with review before publish and a regression check afterward.

Manage on-site reviews and UGC display, including widget placement, review syndication to new SKUs, and Q&A moderation.

Write and maintain SOP documentation for this role for seamless visibility purposes for the team.

Qualifications

1–3 years in e-commerce operations, digital merchandising, or web production; Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

Hands-on experience managing Shopify back-end, including SKUs, collections, variants, tags, metafields, and theme section setups.

Familiarity with bulk editing and managing sales channel feeds (Google Merchant Center, Meta, Shop app) to resolve errors.

Practical knowledge of product sorting logic, promotional mechanics (discounts, bundles, GWPs), and site search optimization (synonyms, boost/bury rules).

Basic proficiency in GA4 and Microsoft Clarity to track drop-off and friction, alongside working knowledge of WCAG 2.1 AA accessibility standards (alt text, contrast, semantic HTML).

Strong attention to detail for pre-launch promotional QA, with the ability to reproduce bugs, document details, and escalate tickets to engineering.

Proven track record of writing clear SOPs and managing launch schedules, staging previews, and promotional cleanups smoothly.

Preferred Qualifications

Hands-on experience with autonomous AI agents specifically for DTC e-commerce brands.

Understanding of beauty industry consumer queries (e.g., hair type diagnostics, ingredient compatibility, routine building).

Benefits

Medical, Dental, Vision, Life Insurance

401k plan

Additional Opt-In Insurances

Vacation + Sick Time Pay

L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Key Integra Competencies (All candidates are expected to demonstrate, regardless of role)

Action Oriented

Situational Adaptability

Drives Results

Role-Specific Competencies to Emphasize

Early AI Adopter 

Tech Savvy / Systems Architecture

Collaboration & Cross-Functional Alignment

Customer Focus

Optimizes Work Processes