eCommerce Copywriter (Product Copywriting) - Tommy Hilfiger

Be part of an iconic story.

TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The Copywriter, eCommerce plays a key part in the continued positioning of Tommy Hilfiger as an iconic American brand and globally leading retailer of high quality, classic style with a modern twist. Requiring finely-attuned attention to detail and a proactive attitude, this cross-functional collaborator will work closely with partners in marketing, ecommerce, merchandising and design to serve as our digital voice to the consumer, delivering best-in-class product descriptions that combine accuracy with compelling, on-brand copy, highlighting the design details and benefits of each product to engage the consumer and drive conversion.

Responsibilities:

• Writes accurate, engaging and on-brand PDP copy for 800+ styles per season, with the goal of driving conversion
• Aggregates, organizes and formats in-depth product knowledge from multiple sources, including internal systems and internal/external teams, to inform copy and communicate value proposition to consumer
• Proactively liaises cross-functionally with merchandising, design and global teams to understand product intent and obtain necessary assets
• Proofreads all self-generated copy prior to submission for review and upload to ensure error-free spelling, grammar and format
• Regularly reviews and fine-tunes cross-functional and copy processes to optimize efficiency
• Executes seasonal and ad hoc copy uploads to PIM, ensuring error-free execution
• Conducts daily QAs to ensure product copy accuracy; corrects errors as needed
• Collaborates with marketing to contribute product knowledge and product-level copy to marketing assets (store signage, email, etc)

Qualifications:

• Bachelor's degree

• 3+ years related industry experience; experience working with copy in PIM systems preferred

• Excellent communicator (verbally and written), with a flawless command of English language and grammar

• Working knowledge of fashion and garment terminology

• Ability to write within the Tommy brand voice, adjusting tone to compel various consumer segments as needed

• Strong writing and editing skills, with the capacity to receive and act upon feedback in a constructive, impactful manner

• Experience working with project information management (PIM) systems to manage PDP copy

• Goal-oriented and deadline-driven mentality, ability to deliver excellent work on time

• Understanding of SEO and UX best practices as relates to PDP

• Passion for style and retail; active participant in the market who brings an informed point of view on current language trends in product marketing

• Strong interpersonal skills; optimistic, empathetic, curious and open minded

• Passion for the industry and brandFlexibility to adjust quickly to changes and deliver on tight deadlines

This position is not eligible for sponsorship.

Pay Range:$67,350 - $75,000PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

Your Wellbeing is Our Priority

At PVH, we offer competitive, cost-effective, and comprehensive benefit packages. We strive to provide options when it comes to your health, finances, and work-life balance. This includes:

• Pay & Insurance: Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.

• 401(k): An above-market 401(k) contribution to help our eligible associates save for retirement.

• Flexible Workplace: Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.

• Wellbeing Support: A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.

• Care.com Services: Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.

• Education Assistance: Receive support for continued education including tuition reimbursement.

• Associate Discount: Shop at our company outlets and e-commerce sites at a discount.

Please note, eligibility depends on employment status, location and length of time employed with PVH and our benefits may be subject to change. Applications will be accepted on a rolling basis until the position is filled.

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach, we are driving fashion forward for good, as one team with one vision and one plan. That’s the Power of Us, that’s the Power of PVH+.   

One of PVH’s greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued, and every voice is heard, and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging.  Learn more about our commitments to Inclusion & Diversity here.

PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race, ethnicity, color, sex, gender identity or expression, age, religion, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential.

To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant’s current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH.