Email Marketing Lead

Job Description:

THE OPPORTUNITY

We are looking for a strategic and data-driven Email Marketing Manager to join Scholastic’s Digital Services division. Our division partners across all lines of business — Book Fairs, Book Clubs, Education Solutions, Entertainment, and Trade Publishing — to develop sophisticated data and digital strategies that strengthen our connection with readers, educators, and parents / families around the world.

Reporting into the Director of Email Marketing, the Email Marketing Manager will be instrumental in developing and executing email marketing and automation strategies across Scholastic’s businesses and stakeholders.

The Email Marketing Team supports various lines of businesses (i.e. internal clients) with acquiring, engaging, retaining and reactivating B2C and B2B customers, while optimizing key marketing and business KPIs. The Email Marketing team provides expertise in email marketing best practices, leveraging the right people, processes and tools to drive engagement and maximize response within the email channel.

RESPONSIBILITIES

• Drive Business Goals: Develop and execute comprehensive B2B and B2C email marketing strategies that align with business goals and drive lead generation, nurture campaigns, revenue and customer retention.

• Campaign Management:Oversee email marketing campaign management from end-to-end, including planning, audience targeting, audience segmentation, content development, deployment, deliverability,  and performance analysis; oversee email scheduling/calendar.

• Stakeholder Management + Cross Functional Collaboration: Partner cross-functionally and manage stakeholder relationships across multiple teams (e.g., Sales, Engineering, Customer Service, Design, etc) to ensure alignment of email campaigns with overall marketing initiatives.

• Analytics and Reporting: performance tracking and analysis of email campaigns across metrics like open rates, click-through rates, conversion rates, RPME (Revenue per Email Sent) to measure success and identify areas for improvement.

• Compliance: Ensure email marketing practices comply with privacy regulations, such as CAN-SPAM and CCPA.

• A/B Testing: Manage A/B testing process across different email elements (like subject lines, send times, etc.) to optimize performance and drive growth.

• Trend Analysis: Staying up-to-date with industry trends and best practices to keep the email marketing efforts innovative and effective.

The role is based in the NYC office and requires being in the office three days per week.

About Scholastic

For more than 100 years, Scholastic Corporation (NASDAQ: SCHL) has been meeting children where they are – at school, at home and in their communities – by creating quality content and experiences, all beginning with literacy. Scholastic delivers stories, characters, and learning moments that empower all kids to become lifelong readers and learners through bestselling children’s books, literacy- and knowledge-building resources for schools including classroom magazines, and award-winning, entertaining children's media. As the world's largest publisher and distributor of children's books through school-based book clubs and book fairs, classroom libraries, school and public libraries, retail, and online, and with a global reach into more than 135 countries, Scholastic encourages the personal and intellectual growth of all children, while nurturing a lifelong relationship with reading, themselves, and the world around them. Learn more at www.scholastic.com.

Some benefits that we offer:

• Full suite of health and wellness benefits (including a $0 deductible Medical Plan)

• Retirement Savings Plan 401(k) with options for both Roth and Traditional Contributions

• Tuition-Free programs for undergraduate and graduate degrees

• Generous Parental Leave Program

• Employee Stock Purchase Plan (ESPP) with opportunity for discounted stock at a 15% discount

Thank you for your consideration in choosing Scholastic.

#LI-MV1

Qualifications

HOW YOU CAN FIT (Qualifications)

Knowledge, Skills, and Abilities:

Required:

• Experience working with leading marketing automation platforms (e.g., Marketo, Marketing Cloud Account Engagement, HubSpot) to automate and streamline email marketing workflows

• Advanced understanding of B2B email marketing strategy, tactics and  customer segmentation; Solid understanding of B2C email marketing strategy and tactics

Preferred:

• Advanced Experience with enterprise email marketing platforms, such as Adobe Campaign, Pardot, Adobe Analytics, Adobe Experience Manager, Movable Ink, Validity, Marketo, Salesforce Marketing Cloud

• Knowledge of HTML with ability to understand XML, Javascript and SQL

• Experience working with external email marketing vendors to minimize outages, deploy system upgrades, and monitor general health of the system.

• Strong analytics and strategic thinking skills with a creative problem-solving mindset.

• Ability to work independently as well as part of a team in a face-paced environment.

• Advanced MS Excel skills (including pivot tables, vlookups, charts)

• Ability to stay abreast of industry trends and best practices in email marketing as well as B2B marketing to drive continuous improvement

Experience and Education:

Experience: 7 - 9 years of proven email marketing experience, with emphasis on B2B

Education: Bachelor's Degre

Time Type:Full timeJob Type:RegularJob Family Group:Internet/E-CommerceLocation Region/State:New YorkCompensation Range:Annual Salary: 95,000.00 - 107,000.00EEO Statement:

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

EEO is the Law Poster

EEO Scholastic Policy Statement

Pay Transparency Provision