Engagement Manager

About Coral Care

Coral Care is a pediatric therapy marketplace connecting families with speech, occupational, and physical therapists for in-home and community-based care. We're a Series A startup operating across ~8 states, building the infrastructure that lets great clinicians do their best work and lets families get help where they actually live. Our providers are the heart of the marketplace — this role exists to make sure their experience with us is one worth staying for.

The role

We're looking for someone who understands what makes people do the thing — and can build the systems that get them there. You'll own the metrics behind provider growth: how quickly a new provider reaches their first session, how a one-patient provider becomes a three-plus-patient provider, and how we keep providers active and engaged over the long haul.

This is equal parts strategy and execution. You'll diagnose where providers stall, design interventions to move them, run the experiments to prove what works, and ship the winners across the network. If you've spent time in behavior change — getting people to stick with a habit, a program, or a goal — and you want to point that skill at a mission that matters, this is built for you.

This role reports to the Head of Provider Operations.

What you'll own

You'll be accountable for four areas, each with a metric you move:

1. Launch experience & time-to-first-session. Get new providers from onboarded to actively seeing patients, fast. Own the activation funnel, find the friction, and shorten time-to-first-claim. Metric: time-to-first-session, activation rate.
2. Caseload growth (1 → beyond patients). Turn newly active providers into providers with full, sustainable caseloads. Design the nudges, incentives, and touchpoints that drive job claims and expansion. Metric: caseload growth, job claim rate, match rate.
3. Marketplace health & proactive intervention. Spot silent churn before it happens. Build the early-warning signals and the interventions that re-engage at-risk providers before they go quiet. Metric: retention, silent-churn rate, reactivation.
4. Recognition & deeper engagement. Build the recognition systems and community touch points that make providers want to stay and grow with us — the top of the flywheel. Metric: engagement, cohort retention over time.

Across all four, you'll run a steady cadence of experiments — hypothesis, test, measure, scale — and operate the machinery (segmented messaging, cohort tracking, drips) that delivers the right nudge at the right moment.

Who you are

• You think in behavior, not just metrics. You know the difference between what people say motivates them and what actually changes what they do.
• You're strategic enough to set the roadmap and hands-on enough to build the spreadsheet, write the email, and read the cohort data yourself. At our stage, you do both.
• You're rigorous about experimentation — you'd rather run a clean test than win an argument.
• You're energized by a mission and by people who are doing hard, good work in the field.

Ideal background

• 5-7 years in a role where your job was to change behavior at scale — and you can point to the metric you moved.
• A strong plus: experience at a company where people needed motivation, not just information — think fitness, digital health, financial wellness, or habit-building products (think: Noom, WW, Omada, Hinge Health, Whoop, Peloton, Calm) or supply-side engagement at a marketplace (Etsy seller engagement, Care.com, Rover, Thumbtack, Headway, Alma).
• Comfort with behavioral-science frameworks (motivation, habit formation, incentive design) and the experimental method to back them up.
• Fluency with data — you can pull a cohort, read a funnel, and design an A/B test. Comfort with tools like SQL/Metabase, HubSpot, or similar is a plus; eagerness to learn ours is a must.
• Clear, warm communicator — much of this job is writing things providers actually want to open.
• Not required: a clinical license or background. This is a behavior and operations role, not a clinical one — though you'll partner closely with our clinical team.

What success looks like

• By 90 days: you know our funnel cold, you've shipped your first experiment, and you've named the top one or two friction points killing time-to-first-session.
• By 6 months: measurable movement on activation and caseload growth, and a working early-warning system for silent churn.
• By 12 months: the provider growth flywheel is something you own end-to-end and can show is turning.