Executive Vice President, Brand

Core Responsibilities:

• Strategic Leadership: Serve as the senior lead for the client relationship, setting strategic direction and ensuring programs ladder up to business objectives across masterbrand and category portfolios.
• Team Building & Management: Build and lead multidisciplinary teams that operate efficiently, collaborate seamlessly, and consistently deliver excellence. Identify and implement operational improvements to optimize resourcing and delivery.
• Client Growth & Business Development: Identify and capitalize on new opportunities to expand Edelman’s remit across channels and categories, driving incremental revenue and long-term client partnership.
• Integrated Marketing Excellence: Partner across creative, digital, paid media, and influencer teams to develop innovative end-to-end marketing and communications programs that inspire audiences and drive results.
• Production & Execution Oversight: Guide the development and deployment of creative assets, ensuring alignment between strategy, testing, production, and trafficking.
• Financial Stewardship: Oversee account profitability, ensuring fiscal responsibility and implementing efficiencies to maintain margins.
• Thought Leadership: Provide clients with senior-level counsel on emerging trends, cultural relevance, and communications strategies that move brand reputation and business outcomes forward.

Key Attributes:

• A charismatic and strategic leader who inspires trust, collaboration, and creative excellence.
• Highly organized and solutions-oriented, with the ability to balance creative ambition with operational rigor
• Passionate about the intersection of culture, commerce, and communications — and how beauty brands can lead the conversation on social, in retail and in society at large
• Equally comfortable developing big ideas and navigating complex client organizations.
• Resilient, proactive, and adept at managing through ambiguity with clarity and poise.
• A natural mentor who invests in team development and fosters a culture of inclusivity and performance.
• Strong decision maker who thrives in a fast-paced environment

Basic Qualifications:

• 15+ years of experience in communications, brand marketing, or integrated advertising roles — ideally with strong beauty or personal care experience.
• Bachelor’s degree or equivalent work experience

Preferred Qualifications:

• Proven experience managing large, matrixed client organizations and complex brand portfolios – agency or in-house
• Expertise in leading full funnel advertising production processes, including creative development, testing, and trafficking.
• Experience with paid and owned social campaign content creation and understand their role in content plans and rollout (a plus if you have worked with social-first or DTC born brands) 
• Ability to help drive and manage truly omnichannel campaigns ( i.e. start on social, end in physical retail)
• Experience with creator-driven or influencer-led campaigns and activations
• Be both a strategic thinker and a ‘Doer’ - help work the work
• Demonstrated success in growing client business and achieving financial targets.
• Skilled at crafting and delivering persuasive, insights-driven presentations and creative narratives.
• Collaborative mindset with experience managing large integrated teams.
• Excellent written, verbal, and interpersonal communication skills.
• Strong business acumen with the ability to balance creativity, client satisfaction, and operational efficiency
• Ability to work in a hybrid capacity in our NY office