Feed Sales Representative

The Feed Sales Representative is focused on supporting and growing the livestock and lifestyle product portfolio, driving product demand and cultivating strong dealer/co-op relationships while delivering exceptional customer service. Ideal candidates are passionate about agriculture and animal care, and eager to develop technical expertise and market knowledge. 

Location: This is a remote (virtual) field-based sales position that must be located within the geographic territory of Louisville, Lexington, and Shelbyville. Willingness to travel within this territory to gain insights into the region and understand prospects.  

Species focus: Calling on equine animal owners (primary focus being equine) to evaluate existing feeding programs, and to recommend and assist them with their nutritional programs.

Key Responsibilities: 

• Consistently complete 25+ farm and facilities visits to assess feeding programs and recommend solutions 
• Lead sales growth by introducing new feed products to customers and managing customer relationships 
• Drive, maintain, and leverage strong partnerships with dealers, co-ops, and Purina experts 
• Lead educational events and demonstrate deep product knowledge to promote products and strengthen and grow customer loyalty 
• Use CRM and analytics tools to track sales and identify strategic sales opportunities 
• Work independently, collaborate with internal teams and stakeholders, and support product strategy and planning. 
• Apply deep business and industry skills to execute strategic sales plans and proactively identify growth opportunities 

Qualifications (Required):  

• Highschool diploma or equivalent  
• 5-10 years industry experience or farm experience equivalent to sales experience or education 
• Experienced in feed formulation related to Equine.
• Successful budget management experience; financial literacy and proficiency in Microsoft Office and virtual tools 
• Solid understanding of the industry, sales practices, or Purina products 
• Proven ability to build relationships and network to grow business 
• Strong sales drive with experience making frequent customer calls 
• Skilled in problem-solving and independent decision-making 
• Excellent communication, organization, and time management skills 

Qualifications (Preferred): 

• Bachelor’s degree in Animal Science, Agriculture, Agribusiness, or a related field preferred 
• Ability to formulate feed related to Equine
• High internal drive, a natural ability for relationship building, and leadership in a team environment. 

Competencies & Other Skills  

• Adapt to changing market conditions with professionalism and integrity 
• Communicate clearly and organize work effectively 
• Build strong relationships and show leadership in teams 
• Make daily sales calls and interact with customers in various environments 
• Network within the industry to grow business 
• Lift and carry up to 50 pounds as needed 
• Deliver effective presentations 
• Work professionally with people at all levels 
• Solve problems quickly and effectively 
• Demonstrate agility and integrity in all interactions 
• Show initiative and think creatively to address challenges 
• Willingness to travel overnight (5–10%) and daily within assigned territory 

Compensation

• This is a sales role that is compensated with a target mix of base salary plus commission.
• Base salary is dependent upon experience/tenure and generally ranges between: $59,000 - $73,000
• Target bonus is: Fifteen Thousand
• In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

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