Clearwater Analytics (CWAN)
Field Marketing Manager, Hedge Funds/Asset Management
Overview
The Field Marketing specialist leads regional marketing efforts for the hedge fund and commercial asset management (AUM below 20 billion), developing and executing strategies that strengthen brand presence, generate qualified demand, and support pipeline growth through targeted campaigns, events, and content.
In this role, you will collaborate closely with Sales Directors and BDR teams to build sector marketing plans, deliver high‑impact campaigns, and execute high‑quality events. You will also translate value propositions into compelling content, experiences, and enablement tools tailored to the needs of hedge fund and asset management clients.
Key Responsibilities
Integrated Campaigns: Develop and deliver multi-channel marketing programs, working with the broader marketing team, including digital, email, and in-person activations, aligned with regional business objectives and client priorities.
Content & Messaging: Partner with internal stakeholders to develop thought leadership, case studies, and tailored collateral that resonate with hedge fund and asset management audiences.
Event Strategy & Execution: Plan and manage high-touch events such as roundtables, conferences, and webinars to deepen client relationships and drive engagement.
Performance Analytics: Measure campaign effectiveness, analyze KPIs, and provide actionable insights to optimize marketing investments and demonstrate ROI.
Sales Enablement: Equip business development teams with customized presentations, pitch decks, and competitive intelligence to accelerate deal cycles in partnership with product marketing.
Market Intelligence: Track industry trends and competitor activity to inform positioning and refine go-to-market strategies.
Qualifications
Bachelor’s degree in Marketing, Communications, or related discipline.
4–6 years of experience in B2B marketing, ideally within financial services.
Strong project management skills with the ability to manage multiple priorities.
Proficiency in marketing automation platforms, CRM systems, and analytics tools.
Exceptional written and verbal communication skills.
Salary Range
$102,000.00 - $144,000.00This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health/vision/dental insurance, 401(k), PTO, parental leave, and medical leave, STD/LTD insurance benefits. Clearwater Analytics is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Top Skills
Clearwater Analytics (CWAN) New York, New York, USA Office
1 Rockefeller Plaza Floor 27, New York, NY, United States, 10020
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