Customers don’t experience data, they experience content. Movable Ink activates any data into personalized content in any customer engagement. More than 700 of the world’s most innovative brands rely on Movable Ink to accelerate their marketing performance. Headquartered in New York City, Movable Ink and its 400 employees serve its global client base from operations throughout North America, Central America, Europe, Australia, and Japan.

The Associate Director of Strategy will be charged with driving quantifiable, measurable and winning strategies for applications of Movable Ink software for a select list of our most strategic accounts. A major focus of the role will be to own short term engagements with our most strategic clients, where the goal will be to solve C level problems with Movable Ink technology. This is an exciting opportunity to influence some of the world’s largest brands and most sophisticated marketers on innovative programs. 

Responsibilities:

• Closely align themselves with the Movable Ink Client Experience teams on assigned accounts to understand the current state of their email and mobile programs and their program goals
• Collaborate with the Client Experience and Solutions Architecture team to devise and sell in integrated strategies which map to client near-term revenue and performance goals - and support Movable Ink growth and churn prevention objectives
• Devise and manage test plans to measure the incremental impact of the strategies
• Develop and own close relationships to senior clients (VP and above)
• Help lead Client Forums in partnership with sales and marketing - virtual strategic innovation events aimed at ideating applications for Movable Ink within clients’ marketing programs
• Partner with PR & Marketing teams to establish yourself as a thought leader in the financial services vertical by authoring original research including articles, e-books and hosting/presenting at virtual industry events
• Deliver internal training sessions and educational content on financial services marketing trends
• Collaborate closely with Business Development Partnerships team to develop integration strategies with third party platforms and services
• Act as a subject matter expert on all topics related to email marketing trends and best practices 

Qualifications

• 7+ years digital industry experience at an ESP, Agency, Consultancy or Brand Side 
• Experience with financial services digital marketing strategy
• Ability to influence enterprise tech investments based on near term business cases
• Analytical and able to identify quantifiable trends across campaign data, as well as develop testing plans
• Experience navigating large public companies and the resourcefulness to overcome roadblocks and distractions to stay focused on successful delivery
• Proven ability to project manage and leverage strong organizational skills
• Excellent oral and written communication skills, comfortable creating and presenting presentations for senior leadership