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Moda

Founding GTM Engineer

Posted Yesterday
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Hybrid
New York, NY, USA
175K-200K Annually
Senior level
Hybrid
New York, NY, USA
175K-200K Annually
Senior level
Early-stage growth role owning channel experiments, activation/conversion/monetization funnels, marketing budget and ROI, brand and narrative, influencer/UGC/referral programs, and enterprise customer engagement to create case studies and upsell opportunities.
The summary above was generated by AI

Following our viral launch, we’re looking for a Founding GTM Engineer to help us sustain and accelerate our growth momentum.

We have tens of thousands of users and thousands of signups a week. In this role, you'll work closely with the CEO to identify growth opportunities and drive the top-line. Most of our business is self-serve.

This role is a combination of marketing, brand, product and engineering.

We're looking for someone who spikes in one of these areas and excited to grow in the others.

What you'll own

  • Identify and experiment with new growth channels, owning the marketing budget and ROI

  • Help shape and disseminate our company story and narrative

  • Own activation, conversion and monetization funnel - including running experiments, shipping features, measuring outcomes and more.

  • Talk directly with enterprise customers, creating case studies and upsell opportunities.

  • Manage influencer and UGC campaigns, referral programs and more to get the word out.

Who we're looking for

  • Former founder or growth/marketing experience at an AI or consumer brand

  • You've driven measurable growth through product-led motions, marketing, or scrappy experimentation and can point to the numbers.

  • You've either vibe coded a lot or are excited to jump in and learn to wield AI tools.

  • You're highly analytical, comfortable letting data guide you, and willing to trust intuition when you need to.

  • (Bonus) You have a personal following on LinkedIn, Substack, Instagram or X

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