Manage and optimize B2B paid social, display, ABM, and emerging advertising campaigns across LinkedIn, Meta, Reddit, 6sense, and StackAdapt. Monitor budgets, pacing, bids, performance, tracking, and reporting; identify testing opportunities; build campaigns from supplied creative and copy; and provide strategic recommendations aligned with demand generation and pipeline goals.
We’re looking for an experienced Senior B2B Paid Media Specialist to support the paid social and display strategy and execution for an established B2B technology company. This is a hands-on role for someone who can work directly within advertising platforms, continuously optimise campaign performance, and bring strategic recommendations to the wider Demand Generation team.
Engagement Details
- Freelance / contract
- 10–20 hours per week
- Potential 12-month engagement
Requirements
Responsibilities
- Manage and optimise campaigns across LinkedIn, Meta/Facebook and Reddit.
- Manage paid display and ABM activity across platforms such as 6sense and StackAdapt.
- Monitor budgets, pacing, bids and campaign performance.
- Build campaigns using creative and copy supplied by internal teams.
- Identify testing and optimisation opportunities to improve performance.
- Support conversion tracking, measurement and reporting.
- Provide strategic recommendations while remaining actively hands-on in campaign execution.
- Explore opportunities across programmatic display, CTV and podcast advertising.
- Partner with the Demand Generation team to align paid media with pipeline objectives.
Requirements
- Strong B2B SaaS or B2B technology paid media experience.
- Hands-on expertise with LinkedIn Ads and Meta Ads.
- Strong understanding of B2B demand generation and full-funnel marketing.
- Experience managing and optimising meaningful paid media budgets.
- Strong analytical, optimisation, and communication skills.
- Experience with Reddit, 6sense, StackAdapt, programmatic, CTV or podcast advertising is highly desirable.
Hire Digital New York, New York, USA Office
New York, NY, United States
Similar Jobs
.png)
eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Manage end-to-end onboarding and implementation for Square merchants, guiding discovery, configuration, training, hardware installation, data migration, and go-live activities. Partner with Sales, Account Management, Customer Success, Engineering, and Product to resolve obstacles, manage timelines, improve onboarding efficiency, and document feature requests. The role requires customer-facing communication, project management, cross-functional coordination, bilingual English and Spanish fluency, and PST or MST time-zone availability, with occasional onsite merchant work.
Top Skills:
Data MigrationHardware InstallationNetwork ConfigurationPayment ProcessingPos SystemsSquare Platform
eCommerce • Fintech • Hardware • Payments • Software • Financial Services
Supports global sales and account management enablement through ongoing learning programs, centralized knowledge resources, training content, stakeholder coordination, internal communications, and feedback tracking. The role operationalizes everboarding, maintains learning assets, localizes content for Canada, and measures adoption, knowledge retention, and performance impact while collaborating with Product, Marketing, Sales, and subject matter experts.
Artificial Intelligence • Cloud • Computer Vision • Hardware • Internet of Things • Software
The Senior People Partner will strategically support GTM and Sales leaders, aligning talent priorities with business outcomes. Responsibilities include diagnosing organizational needs, managing talent and compensation programs, improving retention, partnering with People teams and centers of excellence, reinforcing company culture, and influencing leadership through data-driven insights. The role requires strong communication, coaching, consulting, facilitation, analytical, and problem-solving skills, plus experience using AI to automate routine work.
Top Skills:
AI
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
