Manage and grow clients’ social communities across platforms, including creating and moderating content, responding to audiences, monitoring sentiment and trends, maintaining content calendars, and reporting insights. Support social media strategy, integrated marketing campaigns, channel planning, and collaboration with creative teams. The role requires strong copywriting, TikTok expertise, CPG and B2B experience, organization, and proactive client service.
THE ROLE
We’re looking for a savvy and passionate Freelance Community Manager with CPG and B2B experience. In this role, you’ll be the voice of our clients’ brands building community, sparking conversations, and engaging audiences across social platforms. You’ll manage day-to-day interactions, respond to comments and messages, monitor brand sentiment, and help grow and nurture online communities. This role is perfect for someone who knows social inside and out and thrives in fast-moving, digital-first environments.
RESPONSIBILITIES
- Managing, creating, and moderating our clients' social communities
- Assist in monitoring and reporting on industry and competitive trends, campaign initiatives, and community optimization
- Assist with creation, conception, and presentation of social media strategy and integrated marketing campaigns
- Ensure channel strategy plans support overall brand goals and objectives communicated from client
- Facilitate communication with Creative Department for the creation of social media content and tone of voice for community management
- Summarize insights and listening observations to help create reports that lead to the optimization of social platforms
- Generate, manage and maintain content calendars for all social communities
- Post content in accordance with Content Calendar
- Respond to comments, when appropriate, to foster a positive community
QUALIFICATIONS AND SKILLS
- 4+ years of social media management in an agency or consumer-facing brand environment
- Experience with beauty, lifestyle, CPG, entertainment, or culturally disruptive brands
- B2B Enterprise Software experience (Payments & Commerce, Telecom & Business Services, Cloud & AI)
- Experience managing social media channels, especially TikTok
- Passionate about TikTok and Gen Z culture
- Strong copywriting skills that can flex per demographics, platform roles & brand objectives
- Passion for delighting clients and going above & beyond
- Super organized, able to manage multiple workstreams simultaneously
- Proactive approach to work
- Spread Joy! ✨
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