Freelance CRM Specialist, Fox News

Fox News is looking for a CRM Specialist to implement and analyze customer communications across all channels: email, push notifications, and In-App Messages. In this role, you will leverage Braze, an email service provider (ESP) to create and execute marketing campaigns. This Marketing Specialist will collaborate with Editorial, Creative, Product, and Business Intelligence to ensure customer journeys are accurate and deliver optimal user experiences.

We're seeking a tech-savvy marketing enthusiast who is detail-oriented, an excellent proofreader, and thrives in fast-paced environments. Help us drive impactful campaigns for Fox News!

A SNAPSHOT OF YOUR RESPONSIBILITIES

Campaign Creation: 

• Create, Q&A, and execute marketing campaigns across all channels including: email, push notifications, desktop notifications, and in-app messaging

Digital Campaigns:

• Assist with the coordination and trafficking of display and video assets across owned and operated platforms, supporting both internal and external initiatives

Creative Execution:

• Update and optimize marketing assets to ensure they render cleanly and look polished across email and in-app messaging, applying visual edits and final refinements in tools like Photoshop, Figma, or similar platforms

Writing & Communication Excellence: 

• Put your strong spelling, grammar, and copywriting skills to work. Review and refine marketing copy to make sure every message is polished, engaging, and on-brand

Data Analysis & Reporting: 

• Monitor campaign performance metrics (e.g., CTR, open rates, conversion rates) and provide actionable insights for continuous improvement

Optimization: 

• Conduct A/B testing to enhance campaign performance and improve customer engagement

Cross-Functional Collaboration: 

• Work cross-functionally with Editorial, Creative, Product, and Business Intelligence, maintaining clear communication to support execution and alignment

WHAT YOU WILL NEED

• Experience in marketing or related field

• Excellent spelling, grammar, and communication skills

• Strong attention to detail and QA discipline in campaign execution

• Brings a positive, proactive approach to working across all teams

• Ability to prioritize and work in a fast paced environment with changing priorities

• Proficient in Google Workspace, Microsoft Office, Slack, Box, Zoom

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