PwC
Front Office Strategy Consulting - Marketing & Commercial Strategy Senior Associate
Be an Early Applicant
Senior Associate in front-office strategy consulting specializing in customer-centric marketing and commercial strategy. Analyze customer behavior, design targeted campaigns, use CRM and digital tools, measure campaign performance, advise clients to improve engagement and revenue, collaborate with teams, and mentor peers while upholding professional standards.
The Opportunity
As a Front Office Strategy Consulting - Marketing & Commercial Strategy Senior Associate, you will specialize in providing consulting services focused on customer-centric marketing strategies. You will analyze customer behavior, develop targeted marketing campaigns, and offer guidance to help clients optimize their marketing efforts, improve customer engagement, and drive revenue growth. As a Senior Associate, you will focus on building meaningful client connections and learning how to manage and inspire others. You will navigate increasingly complex situations, growing your personal brand and deepening your technical skills. You are expected to anticipate the needs of your teams and clients, delivering quality work even when the path forward isn't clear.
In this role within our Management Consulting practice, you will leverage your skills to analyze complex problems and develop customer-centric solutions. You will use a broad range of tools and methodologies to generate new ideas and solve problems, while upholding professional and technical standards. This position offers the opportunity to deepen your understanding of the business context and how it is evolving, allowing you to make informed insights and recommendations. Embrace the chance to grow in a dynamic environment where your contributions will help shape the future of client engagements.
Responsibilities
- Analyzing client needs to develop customer-centric solutions that enhance customer experience and drive business growth
- Developing targeted marketing campaigns by interpreting customer behavior and optimizing marketing efforts
- Offering guidance and support to clients in improving customer engagement and increasing revenue growth
- Navigating complex situations to build meaningful client connections and inspire team members
- Utilizing CRM software and digital marketing tools to enhance customer relationship management and engagement strategies
- Conducting campaign performance analysis to identify business opportunities and inform marketing strategies
- Collaborating with teams to develop and execute marketing initiatives that align with client objectives
- Embracing change and adapting strategies to meet evolving business contexts and client needs
- Upholding professional and technical standards while delivering quality solutions to clients
What You Must Have
- At least a Bachelor's degree
- At least 2 years of experience
What Sets You Apart
- Preference for at least one of the following fields of study: Business Administration/Management, Computer and Information Science, Information CyberSecurity, Information Technology, Management Information Systems, Computer Applications, Computer Engineering
- Demonstrating proficiency in CRM Software and Customer Relationship Management
- Utilizing analytical thinking for marketing campaign development
- Excelling in brand marketing and promotional strategy
- Leveraging digital marketing skills for customer engagement
- Developing marketing strategies that drive business transformation
- Embracing change and intellectual curiosity in complex environments
The salary range for this position is: $77,000 - $202,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Learn more about how we work: https://pwc.to/how-we-work
For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.
As a Front Office Strategy Consulting - Marketing & Commercial Strategy Senior Associate, you will specialize in providing consulting services focused on customer-centric marketing strategies. You will analyze customer behavior, develop targeted marketing campaigns, and offer guidance to help clients optimize their marketing efforts, improve customer engagement, and drive revenue growth. As a Senior Associate, you will focus on building meaningful client connections and learning how to manage and inspire others. You will navigate increasingly complex situations, growing your personal brand and deepening your technical skills. You are expected to anticipate the needs of your teams and clients, delivering quality work even when the path forward isn't clear.
In this role within our Management Consulting practice, you will leverage your skills to analyze complex problems and develop customer-centric solutions. You will use a broad range of tools and methodologies to generate new ideas and solve problems, while upholding professional and technical standards. This position offers the opportunity to deepen your understanding of the business context and how it is evolving, allowing you to make informed insights and recommendations. Embrace the chance to grow in a dynamic environment where your contributions will help shape the future of client engagements.
Responsibilities
- Analyzing client needs to develop customer-centric solutions that enhance customer experience and drive business growth
- Developing targeted marketing campaigns by interpreting customer behavior and optimizing marketing efforts
- Offering guidance and support to clients in improving customer engagement and increasing revenue growth
- Navigating complex situations to build meaningful client connections and inspire team members
- Utilizing CRM software and digital marketing tools to enhance customer relationship management and engagement strategies
- Conducting campaign performance analysis to identify business opportunities and inform marketing strategies
- Collaborating with teams to develop and execute marketing initiatives that align with client objectives
- Embracing change and adapting strategies to meet evolving business contexts and client needs
- Upholding professional and technical standards while delivering quality solutions to clients
What You Must Have
- At least a Bachelor's degree
- At least 2 years of experience
What Sets You Apart
- Preference for at least one of the following fields of study: Business Administration/Management, Computer and Information Science, Information CyberSecurity, Information Technology, Management Information Systems, Computer Applications, Computer Engineering
- Demonstrating proficiency in CRM Software and Customer Relationship Management
- Utilizing analytical thinking for marketing campaign development
- Excelling in brand marketing and promotional strategy
- Leveraging digital marketing skills for customer engagement
- Developing marketing strategies that drive business transformation
- Embracing change and intellectual curiosity in complex environments
The salary range for this position is: $77,000 - $202,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
Learn more about how we work: https://pwc.to/how-we-work
For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.
PwC New York, New York, USA Office
300 Madison Ave, New York, NY, United States, 10017
PwC Florham Park, New Jersey, USA Office
400 Campus Drive, Florham Park, NJ, United States, 7932
Similar Jobs at PwC
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Lead customer analytics engagements using data manipulation, visualization, statistical and predictive modeling. Build and maintain data pipelines, deploy scalable Power BI/Tableau solutions, manage and mentor teams, collaborate with client leadership to identify opportunities, and drive technology-enabled, data-driven decisions.
Top Skills:
AWSAzureDatabricksGCPMs SqlPower BIPythonSASTableau
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Entry-level UX associate contributing to tax-focused software and product innovation. Conduct UX research, usability testing, persona and journey mapping, iterative prototyping, and survey research. Collaborate with design teams to create user-centered UI/UX across websites and mobile apps, analyze industry trends, and apply human-centered design to improve customer experience and client engagements.
Artificial Intelligence • Professional Services • Business Intelligence • Consulting • Cybersecurity • Generative AI
Lead contact center transformation engagements by designing and implementing user-centric front-end solutions, conducting user research and usability testing, prototyping in Figma, ensuring digital accessibility, optimizing workflows, and mentoring junior team members while collaborating with cross-functional teams to deliver omnichannel contact center solutions.
Top Skills:
Amazon ConnectAngularjsCSSFigmaGenesys CloudcxHTML5ReactVue
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory

