Full Stack Marketer

We're defining the category for clinical competency management, and we're looking for the marketer who will own how the market discovers, trusts, and chooses Dossier.

Dossier is one of the fastest-growing names in healthcare workforce technology — the competency management platform built exclusively for U.S. hospitals and health systems. We help nursing and clinical leaders manage, validate, and prove the competency of their workforce, replacing binders and generic HR/LMS tools with a system designed for how clinical teams actually work. We didn't repackage HR software for nurses; we built for nurses — and that's why CNOs, clinical educators, HR, and compliance leaders at some of the country's leading health systems are choosing us. We're growing fast and defining a category as we go.

The full stack marketing role has two halves, and you'll need both. The first is the engine — AEO, SEO/GEO, HubSpot, AI workflows, and attribution: the technical, build-it-yourself machinery of modern marketing. The second is the story — customer proof, category narrative, brand, and the relationships that turn a CNO's results into a referenceable case study. Most marketers are strong on one. We're looking for the rare one who's strong on both.

What you'll own:

• Be the answer: Support in running the website end to end (pages, landing pages, conversion, SEO and GEO) and make Dossier the answer when nurse executives — and the AI engines they increasingly trust — ask how to solve clinical competency. Answer Engine Optimization is our core strategic bet.
• Pipeline programs: Demand gen and ABM against named health-system accounts, all on a HubSpot marketing stack you build and own — lead scoring, lifecycle sequences, attribution.
• AI workflows and the scorecard: Build the AI workflows that let a lean team punch above its weight, and report the one number that matters most — marketing-sourced pipeline, weekly.
• Customer proof: Build a steady pipeline of case studies, video, and social proof.
• Category voice: Pillar content (competency management, regulatory readiness, workforce economics) built AI-search-first, plus a LinkedIn executive-voice engine that creates the category, not just posts about it.
• Brand in practice: Make our materials authentic and sticky, not generic — strong design instinct, fluent in modern AI design tools, with a real eye for authentic imagery over forgettable stock.
• U.S. events and webinars: Support in running the U.S. event calendar and process — which conferences, how much budget where, on-site and follow-up execution — plus a repeatable webinar program, with ROI measured on every dollar.

How we hire: A quick first conversation, a working session where you build a piece of real work live (not just talk through a plan), and final conversations with the leadership team. When you apply, include links to your work — portfolio, case studies, content, or workflows.

• You ship yourself. You're a B2B SaaS operator who gets things done and you prioritize by pipeline impact.
• You're AI-native in practice. You've built AI marketing workflows — prompt libraries, content engines, measurement automations — not just used a chatbot.
• You know HubSpot cold. Marketing Hub plus CRM: workflows, lead scoring, sequences, attribution. This is non-negotiable and we won't train it — expect to walk us through how you'd build a workflow, live.
• You can make AI engines cite you. You understand how a brand gets surfaced by ChatGPT, Perplexity, and Google AI Overviews, and you measure it (entity coverage, share of answers, AI-assisted pipeline) — and you can do the same with traditional SEO and GEO.
• You've turned customers into proof. You've interviewed customers, produced case studies and video, and navigated the approval processes that come with referenceable enterprise accounts. This carries equal weight to the technical side — a brilliant engineer who can't produce proof is not the hire.
• You own a modern website and have design instinct. Comfortable in Webflow, HubSpot CMS, WordPress or similar, building pages that convert, and current with AI-powered design tools (Canva Magic Studio, Figma, Adobe Firefly, Gamma, and image generators like Midjourney or Ideogram). We expect you to know the newest tools, not last year's.
• You're a senior communicator from a modern SaaS company. You build category narrative and make complex value land, and you come from a SaaS/tech company with a modern stack — not a slow-moving legacy environment. Healthcare or health-tech experience is a real plus, but if we have to choose, a strong operational SaaS marketer beats healthcare tenure. We'll never ask you to be the clinical expert — we have that in-house.
  

Bonus points: Webflow depth; Magnet / Joint Commission familiarity; AONL / ANCC / ANPD event experience; prior category-creation or rebrand at a SaaS company; product marketing or positioning chops.

Probably not a fit if: your recent work was directing a team while others did the groundwork; you're great at the engine but can't tell a story (or vice versa — this role needs both); you'd need HubSpot training; or you're looking for a pure strategy seat.

We work hard and take care of our people. As a U.S.-based, full-time team member you'll get:

• Flexible paid time off — no accruals, no caps, no forms. Plan ahead, cover your work, and take the time you need.
• Paid U.S. federal holidays.
• Medical, dental, and vision insurance.
• 401(k) with company match
• Wellness allowance
• Gadget allowance
• Company-provided equipment to set up your home office.
• Remote-first flexibility
• A real learning culture — we regularly bring in global subject-matter experts and invest in your development.