GenAI Content Configuration Program Manager-Vice President

Job Description
Media Strategy and Enablement (MSE) is a specialized department responsible for designing and delivering new media capabilities (e.g., Multi-Touch Attribution, Cookie-less Targeting, journey-based media targeting techniques). We leverage this experience to accelerate the development of automation and AI tools that unlock more Media Team productivity - to respond and iterate faster, take on more volume, and measurably improve effectiveness over time.
As a GenAI Content Configuration Program Manager-Vice President on the Paid Media team, you will blend traditional project management with expertise in AI/ML technologies, overseeing AI projects from conception to implementation, developing operating models, and acting as a critical bridge between technical teams, media managers, and business stakeholders. You will bring a deep understanding of project management, data management, and AI methodologies to deliver focused-build frameworks and reinvestment benefits. You are a key point of contact and will be responsible for coordinating cross-functional teams (i.e. Media, Product, Tech, Performance Marketing, etc.) and reporting results to leadership stakeholders in both Tech and Marketing. Your responsibilities include driving the strategic direction, implementing operating models, delivering and tracking measurable results, and driving operational efficiency.
Job Responsibilities:

• Plan and oversee all stages of AI-led media projects (using Adobe product suite), from ideation to implementing the operating model framework.
• Act as a critical bridge between highly technical teams, creative teams and business/marketing stakeholders, ensuring seamless project delivery, and robust controls adherence through ongoing communication.
• Work across cross-functional teams for the purpose of asset resizing and launch for media tests, including AI technologists and brand managers.
• Define project scope, objectives and success metrics for AI-powered deliverables. Ensure solutions provide measurable business value and align with the company's overall strategic goals.
• Create and manage project reinvestment benefits that businesses are claiming and communicate them to Finance stakeholders.
• Serve as the primary liaison for the Media team between, Performance Marketing and Brand teams, translating complex concepts into clear, actionable business insights.
• Work cross-functionally to proactively identify, assess and mitigate risks, including those related to timeline/execution, data quality, or model bias. Ensure AI solutions meet high-quality and regulatory standards.
• Stay up to date with emerging AI trends, tools and platforms to ensure project relevance and foster a culture of continuous improvement and collaboration.

Required qualifications, capabilities and skills:

• 8+ years of marketing, business management and/or project management experience. Experience with generative AI tools and platforms (e.g., Adobe Firefly)
• Creative problem solver who can lead team members to utilize a similar mindset and approach.
• Excellent relationship skills, highly collaborative; can build rapport and credibility, and can deliver on actionable change
• Ability to plan and oversee execution of AI/ML-based projects from conception to deployment, including setting timelines, organizing and managing key meetings, asset and resource management., reporting, etc.
• Understanding of data's role in AI, including data quality, pipelines, and data-driven decision-making.
• Excellent leadership, communication and problem-solving abilities, adaptable, results-oriented and able to manage complex, ambiguous projects.

Preferred qualifications, capabilities and skills:

• Familiarity with Agile or Lean marketing methodologies
• Experience with creative tools like Adobe Creative Suite and creative collaboration workspaces/tools (i.e., Figma)
• Advanced skills in Excel are essential
• Experience in Financial services and/or highly regulated categories preferred

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.