Global Demand Generation Manager - Enterprise
WHO YOU ARE
The Demand Generation Manager, Enterprise Growth is responsible for driving a predictable, high-quality pipeline for Hyperproof’s Enterprise segment with focus in North America and EMEA. This role owns the strategy and execution of enterprise demand programs across acquisition and lifecycle and will need to translate data into insights, insights into recommendations, and recommendations into action.
This role partners closely with Sales, Product, and Revenue Operations to ensure programs are focused, measurable, and aligned to business priorities.
This role reports to the SVP of Marketing and works in close collaboration with Commericial Demand Generation and Product Marketing.
WHAT YOU'll DO
- Enterprise Demand Generation
- Own Enterprise demand motion end to end, from acquisition through expansion readiness.
- Drive inbound and outbound demand programs that generate Sales-accepted pipeline with strong conversion quality.
- Ensure Enterprise programs are clearly differentiated from Commercial motions, prioritizing velocity, efficiency, and scale.
- Own high-impact Enterprise “micro-moments” designed to create executive connection and accelerate pipeline.
- Partner with Sales to design and execute small, curated field experiences (e.g., executive dinners, roundtables, private gatherings).
- Plan and execute demand programs across core channels including Paid (SEM, LinkedIn, Retargeting), Owned (Email, Web, Nurture), SEO/GEO/AIO, CRO (Conversion Rate Optimization).
- Make recommendations on where to invest, test and optimize programs for efficiency and predictability.
- Design and run lifecycle programs that support new lead nurturing and activation, product education and adoption, expansion and cross-sell readiness in partnership with Customer Marketing.
- Use behavioral and firmographic signals to trigger the right message at the right time.
- Balance always-on lifecycle needs with near-term pipeline impact.
Data, Insights and Prioritization- Analyze performance data across channels and lifecycle stages to identify what is working and what is not.
- Move beyond reporting to deliver clear insights and recommendations.
- Prioritize work based on impact, lift, and alignment to Commercial goals. (You’ll own a pipeline goal!)
- Partner with RevOps to ensure clean tracking, attribution, and funnel visibility.
HOW YOU’LL KNOW YOU ARE SUCCESSFUL
- Consistent, predictable Enterprise SQOs/pipeline aligned to revenue targets
- Improved MQL → SQO → Closed Won conversion rates
- Clear prioritization of programs tied to revenue impact
- Strong partnership with Sales built on trust, clarity, and results
WHAT YOU’LL BRING
- Minimum of 6+ years of experience in B2B SaaS demand generation or growth marketing
- Hands-on experience managing and optimizing multiple demand channels
- Proven lifecycle marketing experience, including nurture, activation, and expansion signals.
- Strong analytical mindset with the ability to turn data into action
- Comfort operating in a fast-changing, resource-constrained environment
- Clear communicator who can influence priorities across teams
- Nice to have: Experience in security or compliance is a plus, but not required.
WHATS OUR TECH
- HighSpot
- Salesforce
- HubSpot (Must have indepth knowledge here)
- 6Sense but moving to commonroom
- Clay
- Qualified
- HGInsights
- Zoominfo
- Brighttalk
- Leandata
- Mutiny
- Rollworks
- Hockeystack
- WordPress
- Google Analytics
- Google Suite (sheets, slides, docs)
- BridgeLMS / Rise Articulate
LOCATION
- We are a fully remote company! Rather than restrict ourselves to only finding talent in one city, we’d rather find the absolute best people regardless of where they live.
CANDIDATE EXPERIENCE
- We value your time and want you to know what to expect from us. For this interview, we expect to ask you to participate in 4 interviews totally 3 hours.
- 1st Interview Talent Acquisition
- 2nd Interview Hiring Manager
- 3rd Interview - Marketing Panel
- 4th Interview - Sale Leadership
WHERE YOU’LL GO
- Hyperproof also loves to see an internal transfer. If a linear career path is not what you’re looking for, you can work with your manager and our people team to explore lateral moves to other parts of the organization as you continue to grow with us.
WHAT WE OFFER TO OUR EMPLOYEES
Please note: Benefits listed below are for employees in the United States; contractor roles or international positions may differ
- Annual compensation reviews + equity
- Unlimited PTO: strongly encouraged to unplug and recharge
- Health: coverage for medical, dental, and vision - employee and dependents
- 401K, which vests immediately, complete with a 4% company match
- 12 weeks of Parental leave and 1 year free diapers and wipes with Honest
- Annual company in-person events and quarterly in-person connects
- $500 home office stipend - at the time of hire. Any additional home office needs are requested as needed.
- $100 quarterly paid wellness stipend
- Pet insurance discount
- Slack channel notifications turn off after 5 pm based on your time zone
- Two Hypercharge weeks of rest where we close company-wide (July & Dec)
It’s an exciting time to be at Hyperproof — we recently raised $40 million in our Series B financing, further cementing Hyperproof as the emerging leader in the risk and compliance management space.
At Hyperproof’s core are our passionate team members who focus on user experience, beautiful design, and evangelize a positive social impact of our cloud based platform. We help organizations streamline their risk and compliance workflows so our customers can spend more time strategically managing programs and less time wrangling spreadsheets.
We are disrupting the governance, risk, and compliance software space with our innovative platform by helping traditionally unsung heroes (compliance professionals) do the right things so the wrong things don’t happen.
Learn more about the @hyperproof culture and how it all started.
EQUAL OPPORTUNITY EMPLOYER
Hyperproof is committed to a diverse and inclusive workplace — it’s one of our core values! Hyperproof is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.
To ensure a smooth interview process, all candidates will be required to provide a valid phone number that is not a VOIP (Voice Over Internet Protocol) number. This helps us maintain clear and reliable communication throughout your interview experience.
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