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The Director of Partner Marketing is a global leadership role responsible for shaping, scaling, and operationalizing Thoughtworks’ partner marketing strategy across hyperscalers, ISVs and emerging technology alliances. Reporting directly to the CMO, this role leads a team of global partner marketing specialists and serves as the strategic orchestrator between Thoughtworks, its strongest ecosystem partners, and the broader GTM organization.
This leader defines global frameworks, value propositions, co-marketing strategies, and MDF investment logic - ensuring partner marketing programs are aligned to Thoughtworks’ growth priorities, consistently activated across regions, and generating measurable pipeline and influence.
- Global Partner Marketing Strategy & Leadership:Define and lead Thoughtworks’ global partner marketing strategy across hyperscalers, ISVs and strategic alliances. Translate enterprise growth objectives into clear partner marketing priorities, investment strategies, and focus areas. Govern global partner positioning, messaging and narratives in collaboration with Service Line Marketing. Drive long-term strategic planning with partner ecosystem leadership, ensuring alignment with commercial goals. Develop relationships with marketing and GTM leaders in our partners. Develop key internal relationships in partners, service lines, marketing, sales. Lead embedding AI and data-driven approach in the partner GTM.
- Joint Value Propositions, Messaging & GTM:Develop and govern joint value propositions and messaging frameworks for top-tier partners (AWS, Azure, GCP, key ISVs). Ensure partner propositions are embedded in global campaigns, portfolio narratives, service line positioning, and field enablement. Collaborate with partner ecosystem leadership to evolve partnership GTM models and co-develop high-impact joint offerings.
- Co-Marketing & Campaigns:Lead global co-marketing strategy, annual plans, and priority partner communications. Translate partner priorities into scalable campaign toolkits used by regions to drive demand, influence, and deal acceleration. Oversee the creation of co-branded assets, sales enablement materials, executive story packs, and sector/vertical messaging. Partner with global campaigns, content, digital, paid media, and social to amplify partner-driven stories.
- Ecosystem Events & Activation:Define marketing strategy, messaging, and priority offerings for major partner flagship events (e.g., AWS re:Invent). Co-lead event execution with regional teams and ecosystem leadership. Support regional activation programs that deepen partner seller engagement, expand reach, and drive pipeline.
- Partner Marketing Operations & MDF Strategy:Maximise the MDF budget. Own the global MDF/PFF strategy, including allocation, governance, and ROI measurement. Oversee Partner Marketing Operations to ensure seamless execution, performance tracking, and reporting. Implement consistent global processes for MDF planning, usage, and reporting across partner portfolios.
- Cross-Functional Alignment & Stakeholder Leadership:Coordinate with Service Line, Campaigns, Field Marketing, Content, Digital, and PR/AR teams to ensure partner marketing is integrated across all GTM activities. Serve as the primary global marketing liaison to partner organizations, building strong relationships with global partner marketing contacts. Partner with regional marketing teams to support local activation needs, gather feedback, and ensure global alignment. Maintain alignment with global ecosystem strategy, delivery, and sales leadership.
- Measurement & Reporting:Lead global partner performance reporting, dashboards, and insight readouts. Provide visibility to CMO and partner ecosystem leadership on partner-sourced and partner-influenced pipeline, MDF ROI, and campaign performance. Ensure regional data and results roll up into global reporting consistently and accurately.
- Team Leadership:Lead and mentor four direct reports covering AWS, Other Hyperscalers, ISVs, and Partner Marketing Operations. Build capability and collaboration across global and regional marketing teams. Manage agency support and vendor relationships as needed to scale partner marketing capacity.
- 10–15 years in B2B marketing, including 7-10 years leading partner marketing programs, preferably within an IT services or consulting organization - Required.
- Experience working directly at a hyperscaler (AWS, GCP, Microsoft), an ISV (Databricks, Snowflake, MongoDB), or an AI model/compute company (Nvidia, Anthropic) - Required.
- Proven experience defining and scaling global partner marketing strategy, frameworks, and activation models.
- Strong understanding of enterprise ecosystems, marketplace models, MDF/PFF governance, and co-marketing best practices.
- Demonstrated success working with AWS, Azure, GCP or major ISVs in global co-marketing and GTM programs.
- Exceptional communication, relationship-building, and cross-functional leadership skills.
- Strong analytical, planning, and program management capability.
- Experience influencing senior stakeholders across marketing, sales, ecosystem, and delivery teams.
- Experience scaling global partner programs across regions.
- Strategic thinker with excellent partner and stakeholder instincts.
- Results-driven, pragmatic, and able to operate in a fast-moving, ambiguous environment.
- Collaborative leader who inspires cross-functional alignment.
- Strong pattern recognition, able to simplify complexity and drive clarity.
- Creative, resourceful, and able to balance long-term strategy with near-term execution.
There is no one-size-fits-all career path at Thoughtworks: however you want to develop your career is entirely up to you. But we also balance autonomy with the strength of our cultivation culture. This means your career is supported by interactive tools, numerous development programs and teammates who want to help you grow. We see value in helping each other be our best and that extends to empowering our employees in their career journeys.
Thoughtworks is a dynamic and inclusive community of bright and supportive colleagues who are revolutionizing tech. As a leading technology consultancy, we’re pushing boundaries through our purposeful and impactful work. For 30+ years, we’ve delivered extraordinary impact together with our clients by helping them solve complex business problems with technology as the differentiator. Bring your brilliant expertise and commitment for continuous learning to Thoughtworks. Together, let’s be extraordinary.
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Benefits: https://www.thoughtworks.com/en-us/careers/benefits
The annual salary range posted is subject to many factors and may vary depending on experience, geographic location, job responsibilities, performance, skills and/or training.
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