Global Social Media Manager, Luxury

THE ROLE

The Global Social Media Manager, Luxury role will provide expertise and leadership in the social media landscape while delivering on our social strategy for global Luxury sales and activations across core Sotheby’s channels, as well as managing 5 dedicated luxury Instagram accounts focused on Jewelry, Watches, Style, Sports and Wine & Spirits. 

The ideal candidate is someone who is always looking for what’s next in social media—with expertise in speaking to luxury markets. Someone who thrives in a fast-paced environment, who is a natural storyteller and is always looking for the best way to tell it—whether that’s an Instagram carousel, Threads, or a TikTok series. Self-motivated and agile, this role will be key in bringing fresh and creative social ideas to life that place the brand in key cultural conversations. Did you get lost in a Wirkin subreddit in January? Spot the Romanee-Conti mention in Squid Game? Consider applying! 

This role will work closely with the Luxury Marketing, Press, and Specialist departments to bring to life the incredible objects that come through our doors. 

RESPONSIBILITIES

• Responsible for delivering creative social-first content to increase followers, reach and engagement across our core social channels and dedicated luxury accounts for ~200 annual global auctions and events. 
• Identify efficient ways to reach potential luxury buyers on Instagram, Twitter, YouTube, TikTok, etc.
• Establish and develop a narrative around the business impact of critical metrics for social media and communicate back monthly to the business.
• Identify cultural connections with the brand and outline ways of engaging through social conversations. 
• Maintain cross-functional alignment, clear communication, flawless integration and timely execution of programs with internal leadership.
• Continually explore new channels for Sotheby’s to use to grow our social media reach.

IDEAL EXPERIENCE & COMPETENCIES

• Minimum 6-8 years of experience managing social media, ideally in-house on the brand side or agency in a luxury sector. 
• Experience working in all major social platforms, including but not limited to:  Instagram, Facebook, Twitter, Pinterest, YouTube, and TikTok. Discord, Reddit, a plus. 
• Proven track record of engaging, efficient and newsworthy social media campaigns. 
• Competent in using social media tools and DAMs (E.g. Curalate, Sprinklr, Sprout, Dash Hudson, etc).
• Familiarity with digital marketing tools including Adobe Analytics, Google Ads, Facebook Ads & Business Manager is a plus
• Has an entrepreneurial mindset, and is at ease with change and ambiguity and making informed decisions quickly
• Is analytical and highly curious and creative, continually striving to improve his/her skills in the constantly evolving digital and media space; understands how to capture social media insights and apply that to the needs of the business. 
• Possesses strong time management skills with the ability to handle multiple, simultaneous priorities while maintaining attention to detail
• Excellent verbal and written communicator who can plainly tell stories based on data insights to various levels of colleagues (from junior to executive leadership)
• Collaborative and able to work cross-functionally across various levels of colleagues, building appropriate rapport, using diplomacy and tact
• Self-starter who takes responsibility and knows how to problem solve
• Experience in luxury, fashion or art industries is a plus

The proposed base salary for this position ranges from $70,000-$90,000. In addition to base salary successful candidates are eligible to receive a discretionary bonus, as well as a competitive benefits package. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered.