Director of Paid Media

Button is building the future of the commerce powered internet — enabling performance marketing and monetization at scale across marketplaces, brands, and creators. We’re creating products that unlock new value at the intersection of discovery, engagement, and conversion. Button’s Mission is to empower the companies shaping the creator and affiliate economy - fueling mobile growth with innovation and new paths to monetization.  Our vision is an internet where all marketing is performance-based, everyone wins, and our innovation in the creator and affiliate economy lays the foundation for a new era of growth.

Button is structured on a hybrid model with anchor days Tuesday-Thursday in our Bryant Park office.

This is a revenue-accountable role, not a relationship-management role. You'll own the performance, growth, and profitability of a portfolio of creator and brand accounts, buying media hands-on every day, turning data into recommendations, and scaling spend profitably.

• Own the health and growth of the portfolio: Buy and manage media directly, monitor campaigns daily, push clients toward stronger setups and spend levels, coordinate with internal teams, and onboard new accounts fast. Your north-star metric is spend volume at break-even or better.
• Drive brands and creators to act: Identify and fix performance blockers (or push clients to fix them), with fast response times.
• Build and shape the team: Coordinate a small cross-functional group (brand PM, creator PMM, operations, and a contract media buyer) and advise leadership on future staffing needs.
• Build the system to run a high-volume book: Create account triage criteria and a repeatable process for managing many accounts, and track service levels like response time and creative acceptance rate.

Minimum qualifications

• 8+ years in paid social, performance marketing, advertiser success, account strategy, partnerships, or a related field
• Personally managed seven figures or more per month in paid social spend
• Been bonused on, or held accountable for, the spend you drove
• Experience managing a complex account portfolio
• Deep knowledge of auctions, creative testing, and attribution
• Strong grasp of performance media unit economics (gross profit, take rates, CAC)
• Experience coordinating cross-functional teams and mentoring others
• A track record of building processes in lean or unstructured environments

Preferred qualifications

• Creator whitelisting, boosting, or Spark/partnership ads on Instagram, Facebook, TikTok, or similar platforms
• Experience working directly with creators or talent
• A background in affiliate or creator commerce
• Media buying on your own account for arbitrage
• Experience onboarding clients quickly

• Compensation: Expected base salary of $160,000–$190,000, plus eligibility for a performance-based gross profit bonus
• Comprehensive Health Coverage: 100% company-paid premiums for employee base medical coverage, with ~80% coverage for spouse, partner, and dependent care. Options include both traditional plans and a High Deductible Health Plan (HDHP) paired with a Flexible Spending Account (FSA) or Health Savings Account (HSA).
• HSA Company Contribution: For employees enrolled in the HDHP, the company contributes up to $1,800/year for individuals ($150/month) and up to $3,000/year for families ($250/month).
• 401(k) Retirement Plan: Automatic 3% company contribution starting after 30 days, completely independent of employee contributions and 100% vested immediately (with both traditional pre-tax and Roth options).
• Annual "Treat Yourself" Stipend: A $500 annual wellness and personal stipend to spend on vacations, spa days, personal electronics, or home goods.
• Monthly Tech & Connectivity Stipend: $130 per month ($1,560 annually) to cover cell phone and home internet expenses.
• Home Office Setup Allowance: A one-time $400 stipend for new hires to customize their workstation, equipment, and ergonomic office setup.
• Wellness & Fitness Perks: Subsidized fitness benefits, including discounted Peloton memberships ($10/month) and covered NYC bike-share memberships.
• Concierge Healthcare: Complimentary One Medical membership providing 24/7 on-demand virtual care and prioritized in-person appointments.
• Time Off: Unlimited time off, plus summer and winter company breaks
• Employee Assistance Program (EAP)
• WeWork access in select markets

Button is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.

Button is an Equal Opportunity Employer. We do not discriminate against qualified applicants or employees on the basis of race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by federal, state, or local law, rule, or regulation.