Go-to-Market Associate (m/f/d)

ABOUT US

Pliant is a European fintech specializing in B2B payment solutions. Our modular, API-first platform helps businesses streamline spending, improve cash flow, and integrate payments into their financial workflows. Designed for industries with complex payment needs, such as travel and fleet, Pliant enables greater efficiency, control, and profitability.

We serve two primary customer segments:

• Companies looking to optimize operational processes through intuitive apps and APIs, gaining control, automation, and financial flexibility through extended credit lines.
• Businesses such as financial software platforms, ERP providers, and banks that want to launch or enhance their credit card offerings using Pliant's embedded finance and white-label solutions.

Founded in 2020 and headquartered in Berlin, Pliant supports over 4,000 businesses and more than 20 partners globally. As a licensed e-money institution (EMI), we issue Visa-powered credit cards in 11 currencies across more than 30 countries, helping companies streamline and simplify payments.

Learn more at
www.getpliant.com

ABOUT THE ROLE

We are looking for a (Junior) Go-to-Market Associate (m/f/d) to join our Revenue Operations team and play a central role in Pliant's US market expansion. Reporting to the VP Growth, you will be the operational backbone of our US Go-To-Market (GTM) efforts - building and scaling the processes, systems, and data infrastructure needed to drive revenue growth in a new market.

This is a high-impact role that blends GTM execution with revenue operations strategy. You'll work cross-functionally with Sales, Marketing, Partnerships, and Customer Success to ensure our US launch is data-driven, efficient, and scalable.

WHAT YOU'LL DO

• GTM Execution & Strategy: Shape and operationalize the Go-To-Market playbook for the US market - from prospect identification and outbound workflows to pipeline management and sales enablement.
• Process Design & Optimization: Build, document, and continuously refine end-to-end revenue processes tailored to the US market, ensuring efficiency, transparency, and alignment across all GTM functions.
• CRM & Data Management: Maintain and optimize our CRM system (HubSpot) to ensure clean, accurate, and actionable data. Establish data governance standards for the US GTM motion.
• Reporting & Analytics: Build reporting frameworks and dashboards to track pipeline health, GTM performance, conversion metrics, and US launch KPIs. Deliver actionable insights that inform strategic decision-making.
• Sales Support & Enablement: Partner closely with the sales team to identify, research, and qualify US-based prospects and target accounts. Support outbound campaigns and refine outreach workflows.
• Technology Stack Management: Evaluate, implement, and maintain tools and platforms that support GTM activities (e.g., CRM, outreach and prospecting tools, BI platforms).
• AI Enablement: Identify opportunities to integrate AI into existing systems and processes to automate tasks, unlock insights from data, and drive smarter decision-making.
• Cross-Functional Collaboration: Act as the connective link between Sales, Marketing, Partnerships, Finance, and Customer Success - streamlining handoffs, harmonizing data flows, and optimizing the customer journey.
• Performance Optimization: Identify bottlenecks and gaps in the revenue funnel and champion continuous improvement initiatives to accelerate growth.

WHAT YOU'LL BRING

• Experience: 1-4 years in Revenue Operations, Sales, GTM Operations, or a similar GTM role within a high-growth B2B environment - preferably in FinTech or SaaS.
• GTM Expertise: Proven experience supporting or leading Go-To-Market initiatives, ideally including new market launches or US market expansion.
• Fast Learner & Super Hands-On: You pick things up quickly, figure things out independently, and aren't afraid to dive into the details. You'd rather build something scrappy and improve it than wait for perfect conditions.
• Technical Savvy: Hands-on experience with CRM platforms (HubSpot strongly preferred), outreach and prospecting tools (e.g., Amplemarket, Apollo), and analytics/BI tools.
• Analytical Mindset: Strong ability to leverage data to drive strategy, with a track record of building dashboards, pipeline forecasts, and funnel metrics.
• Process & Project Management: Demonstrated success designing, documenting, and scaling processes in fast-paced, early-stage or scale-up environments.
• Entrepreneurial & Hands-On: You take ownership from day one, thrive with autonomy, and are comfortable rolling up your sleeves to get things done.
• Strategic Thinker: Ability to balance big-picture GTM strategy with operational detail and day-to-day execution.
• Communication & Collaboration: Exceptional stakeholder management, presentation, and interpersonal skills.
• Language: Fluent in English (required).
• Must be legally authorized to work in the United States and currently reside in the United States. Pliant does not offer visa sponsorship for this role
• Location: New York City (hybrid) or Remote (US-based) 
  

WHAT WE OFFER

• The opportunity to shape Pliant's US market expansion and build GTM operations from the ground up.
• High-impact, high-ownership role with direct visibility to leadership.
• Direct collaboration with the VP Growth and cross-functional leaders across the company.
• A growing, diverse, and collaborative team that values initiative and accountability.
• Competitive compensation and benefits package.
• Flexible work setup - hybrid from our NYC co-working space or fully remote within the US.
• Access to learning opportunities, mentorship, and career development within a fast-scaling European fintech.

At Pliant, we believe diversity and inclusion are essential to building not only an innovative product but also an exceptional experience for both our customers and our team. This commitment begins with our hiring process - we welcome individuals of all racial and ethnic backgrounds, religions, national origins, gender identities or expressions, sexual orientations, ages, marital statuses, and abilities. If you require accommodations or accessibility support during the interview process, please let us know in your application so we can make sure your experience is seamless.