Go-to-Market Strategy Manager

About YipitData:

YipitData is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B.

We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments, and more. Our on-demand insights team uses proprietary technology to identify, license, clean, and analyze the data many of the world’s largest investment funds and corporations depend on.

For three years and counting, we have been recognized as one of Inc’s Best Workplaces. We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle, Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency.

About SpendHound:

• SpendHound is a 100% free software renewal management platform and service recently launched by the research firm YipitData. (See this introductory video from SpendHound’s Senior Product Manager!)
• SpendHound is the single source of truth for companies’ renewal information and includes:
• A comprehensive view of all software applications used with annual contract values, auto-renewal information, renewal dates, license counts, and more
• An invoice and contract management system for companies to store their invoices and contracts
• Renewal reminders through email and Slack so companies never miss upcoming software renewals
• Free advice from procurement experts to discuss price benchmarking insights and negotiation strategies for any upcoming renewals
• Companies use the SpendHound platform and procurement expert service to save time and money on their software renewals. 
• SpendHound is free for customers because customer data is de-identified, aggregated with other panelists, and used as part of YipitData market research (example report).

Why You Should Apply NOW:

A year ago, we were just getting started; now we have a 15-person SDR team and over 800 customers. The crazy part is that we’ve only scratched the surface of what our outbound teams are capable of.

We’re looking for a Go-to-Market Strategy Manager, someone who lives and breathes outbound, especially when it comes to creating high-impact, multi-channel plays to help us 3x the impact of our SDR Team. You’ve walked in an SDR’s shoes and now spend your time building the content, workflows, and strategy that make outbound teams fly. If you’ve ever said “this play needs a better hook,” you’ll fit right in.

What You'll Own:

• Build and launch creative multi-channel outbound plays (email, phone, LinkedIn, video, direct mail, etc.)
• Expand the use of signals to target the right accounts with the right plays to maximize conversion
• Track what’s landing and what’s not—and optimize accordingly
• Partner with Sales, Marketing, and Ops to ensure our systems and cadences are coordinated
• Bring in AI tools and automation to scale personalization without losing quality
• Create short, punchy outbound messaging our SDRs actually want to use

You Are Likely to Succeed, If You:

• Have 3-5 years of experience in GTM, including time as an SDR
• Found your groove in writing outbound messaging and building plays
• Understand what good looks like in outbound—and know how to get there faster
• Have a strong grasp of modern outbound tools and tactics
• Love working closely with reps and can translate strategy into action
• Are creative, fast-moving, and energized by testing and learning

Why You Should Join Our Team:

• We’re in hyper-growth mode with product-market fit
• We’re a small and nimble team within a much more mature and well-funded tech company
• You’ll have a blank canvas to build outbound strategy from the ground up
• This is a huge opportunity to drive impact across the GTM org
• There is a massive addressable market with unlimited opportunity
• You'll have supportive leadership that wants this function to succeed

What We Offer:

Our compensation package includes a competitive salary, bonus, equity, comprehensive benefits, and perks: 

• We care about your personal life and we mean it. We offer vacation time, parental leave, team events, learning reimbursement, and more!
• Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust.
• The annual salary for this position is anticipated to be $130,000 - $135,000 (USD). The final offer may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, and abilities, as well as internal team benchmarks. 
• This role is bonus-eligible and offers equity.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity employer.

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