Go-To-Market Strategy Manager

About Stepful:

Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners—especially those from underserved communities—launch high-demand healthcare careers.

In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. Additionally, we were named the #1 EdTech company in the U.S. by TIME for 2025 and to GSV's 150 Most Transformational Growth Companies in Digital Learning.

We’re unlocking the full potential of the global workforce—improving access to quality healthcare for everyone, everywhere.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.

Learn quickly: We test, learn with data, and iterate.

Build together: We win when we rely on each other.

Own it: We show up, take initiative, and show pride.

The opportunity:

You will lead the launch of new programs as we continue to scale and develop meaningful learning outcomes for our students. You will be responsible for everything related to new program launches, including the strategic development, testing / validation, operations, execution and partnership development. If you’re excited about launching a program from zero-to-one and experimenting quickly, this is the ideal role for you!

This position reports directly into our Senior GTM Strategy Manager.

What you’ll do:

• Drive the strategy and execution plan for launching new educational programs, from market analysis through to successful market entry.

• Conduct comprehensive market research to identify opportunities for new programs and validate demand. Utilize insights to inform program development and positioning strategies.

• Own and achieve the student success metrics for new programs, including learning outcomes, student certification, and satisfaction rates.

• Work closely with healthcare partners to ensure students are having a meaningful lab and clinical experience.

• Work cross-functionally with our product, learning, operations, and sales teams to provide visibility into new program launches and help inform their roadmaps.

• Establish and monitor key performance indicators for program launches, making data-driven decisions to optimize strategy and execution.

What you’ll bring:

• 3+ years of consulting or business operations experience in a direct-to-consumer startup, preferably in an EdTech or healthcare environment

• High analytical rigor and ability to monitor metrics, successfully developing action plans to meet business goals

• Scrappiness and ability to thrive in a fast-paced, ambiguous environment

Bonus points if:

• You have EdTech or healthcare experience

• You have startup experience

• You’ve supported adult learners online

• You have an MBA and/or Master’s in Education

Interview Process:

• Introductory call with Talent Acquisition team member

• Interview with Hiring Manager

• Take-Home Assignment

• Virtual Panel Interview

• On-Site Panel Interview

Benefits and Compensation:

• Meaningful Equity Stake

• Subsidized Medical, Dental, and Vision insurance plan options

• 401(k)

• FSA, HSA and commuter benefits

• Learning stipend

• Open vacation policy, including:

  • Guidance of 15 days PTO annually

  • Stepful closed the last week of December

  • 15 work-from-anywhere days

  • 10 public holidays observed for 2025

The target base salary range for this opportunity is $120,000 - $160,000, and is part of a competitive total rewards package including equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Please note we do not have a bonus structure at this time so all cash compensation will come in the form of base salary. The total compensation package will also include our benefits package and an equity (ISOs) package.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.