The Group Director, Media Strategy at Modifly is a senior leader and practitioner with deep, hands-on expertise across all major digital and traditional paid media channels. This role goes beyond execution: it is about connecting channels into a cohesive, business-driving ecosystem and shaping strategies that deliver measurable results for enterprise clients.
The ideal candidate is a high-EQ leader who thrives in the white space. They are the 'Cruising Duck': calm, confident, and commanding in front of Enterprise-level clients, while relentlessly 'paddling' behind the scenes to ensure execution is flawless. You possess the sophisticated strategic toolkit of a global holding company but prefer the speed, agility, and 'all-hands-on-deck' grit of an entrepreneurial environment. This is a role for a builder, not just a manager.
This leader is responsible for the health and growth of client accounts, developing high-impact strategies, and driving thought leadership both internally and externally. They will manage and mentor a team of Associate Directors and Managers, ensuring flawless execution while elevating the department’s capabilities.
Responsibilities
- Leadership & Team Development
Lead, mentor, and inspire a team of media professionals; build an accountable, high-performing culture.
Act as a trusted escalation point for strategy, client, or delivery challenges.
Own staffing and resource planning across assigned accounts, aligning people, workload, and revenue goals.
Champion cross-department collaboration, ensuring seamless integration between media, creative, analytics, and client service.
- Directly manage and mentor a team of media professionals, leading by example. More than overseeing the work; the Group Director is getting into the files, building the decks where necessary, and ensuring the story is airtight before it hits the client's desk.
Drive select departmental initiatives that scale Modifly’s media practice and future-proof capabilities, working closely with Chief Strategy Officer.
Architect omnichannel paid media strategies across search, social, programmatic, retail, video, display, and emerging platforms.
Stay hands-on in guiding campaign structure, optimizations, and platform best practices to ensure strategies perform.
Bridge media, data, and creative by partnering with analytics and creative teams to test, measure, and scale what works.
Translate complex performance data into clear, compelling stories and actionable strategies for senior-level clients.
Anticipate and adapt to industry shifts (e.g., privacy regulations, new platforms, AI-driven solutions) to keep clients and Modifly ahead.
Develop thought leadership in performance creative effectiveness and its role in driving ROI.
Client & Business ImpactServe as senior strategic advisor for enterprise clients, linking media strategy directly to business outcomes.
Present strategies, results, and challenges with clarity and executive presence, building trust at the highest levels.
Take the 'throws' in the room. Serve as the primary voice for strategy in high-stakes Enterprise environments, possessing the poise to navigate complex client dynamics and the technical depth to defend the work on the fly.
Identify opportunities for scope expansion and incremental growth through audits, new service offerings, and innovation.
Play a key role in new business pitches and organic growth opportunities.
Maintain strong partner relationships to unlock client value and agency advantage.
Requirements
12+ years in paid media with demonstrated success in omnichannel campaign leadership (enterprise-level experience strongly preferred).
5+ years in people management, with a track record of scaling high-performing teams.
Deep expertise across paid search, paid social, programmatic, video, retail/ecommerce media, and emerging platforms.
Proven ability to connect performance data, creative assets, and media strategy into business-impact storytelling.
Strong financial and strategic acumen: able to manage budgets, forecast impact, and translate numbers into client-ready insights.
Exceptional executive communication and presentation skills—able to simplify complexity and inspire confidence in senior stakeholders.
Adept at managing multiple complex accounts and balancing hands-on detail with strategic oversight.
Curious, adaptable, and passionate about continuous learning in a rapidly evolving industry.
Proven track record of navigating resource-light environments; you know how to build a world-class output without a massive back-office support system.
High level of professional maturity and emotional intelligence; able to manage up effectively to senior leadership while empowering those below you.
- Our organization follows a structured-hybrid work model, where employees work in an office environment in the middle of the week and remotely on Mondays and Fridays. Candidates for this position will ideally be located in Chicago, Illinois.
Do you have the Modifly Mindset?
- Radical Adaptability: You are not set in your ways. You view change management as a core competency and remain resilient when priorities shift or resources are lean.
- The 'Founder' Mentality: You understand that in a growing agency, 'that’s not my job' doesn’t exist. You take extreme ownership of outcomes, knowing that trust is built through consistent, high-professionalism and winning results.
- Executive Poise & High EQ: You can read a room—whether it's an internal brainstorm or a C-suite presentation. You stay emotionally steady under pressure and lead your team with empathy and clarity.
CAMOD LLC dba Modifly is an Equal Opportunity Employer and recruits qualified applicants without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, disability, status as a protected veteran, or genetic information.
CAMOD LLC dba Modifly participates in the E-Verify program. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form (I-9) upon hire.
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