The Group Director will lead non-endemic advertising strategies, manage client relationships, oversee operational execution, and guide analytics for Dentsu's Retail Media Network.
Job Description:
The Group Director, New Stream Media (NSM) will support the strategic growth and operational execution of Dentsu's Retail Media Network (RMN) portfolio, with a primary focus on expanding non-endemic advertiser partnerships. You will collaborate with cross-functional teams to drive non-endemic demand, monetization strategies, scalable processes, and deliver measurable results for clients outside traditional CPG categories. You will report to SVP, Commerce & Retail Media - New Stream Media.
Main responsibilities:
- Strategic Leadership
- Lead non-endemic monetization strategy and go-to-market planning for RMNs, including pricing, packaging, and partner enablement.
- Develop and operationalize a repeatable consulting model for non-endemic advertisers, including frameworks for opportunity sizing, audience development & targeting, measurement, and creative strategy.
- Client Engagement & Growth
- Manage daily client relationships for assigned RMN accounts, ensuring alignment with client objectives and industry standards.
- Drive new business development and expansion opportunities, with a strong emphasis on non-endemic advertiser acquisition and retention.
- Lead client discovery sessions, deliverable presentations, and strategic workshops.
- Operational Excellence
- Oversee campaign lifecycle execution, including media planning, audience strategy, creative development, and measurement.
- Manage cross-functional teams across analytics, media, creative, and technology to ensure seamless delivery.
- Develop and refine operational models, staffing plans, and enablement tools to support RMN scale.
- Analytics & Reporting
- Guide closed-loop reporting frameworks and KPI development for RMN campaigns.
- Ensure data monetization strategies are embedded across RMN offerings.
- Lead audience development initiatives, including segmentation, onboarding, and personalization.
Qualifications
- 10+ years of experience in media strategy, retail media, or digital advertising.
- Experience leading RMN or media network initiatives at scale.
- Extensive experience with non-endemic advertising, including strategy, targeting, and measurement.
- Expertise in building scalable consulting models and operational frameworks.
- Strong understanding of audience analytics, data visualization, and campaign performance reporting.
- Experience with media platforms (e.g., DV360, Meta, Criteo), clean rooms (e.g., LiveRamp), and retail data ecosystems.
- Strong communication and leadership skills, with ability to influence senior stakeholders and cross-functional teams.
The annual salary range for this position is $136,000 -$219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
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Location:
New YorkBrand:
IprospectTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Top Skills
Criteo
Dv360
Liveramp
Meta
dentsu New York, New York, USA Office
150 E 42nd St, New York, New York,, United States, 10017
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