Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your Impact on our Mission:
As a Group Product Marketing Manager, you’ll lead the team responsible for marketing Zocdoc’s core Provider Platform, the foundation that powers how practices sign up, onboard, and grow on Zocdoc. Your team will shape the experience for providers across our platform, driving adoption and engagement through initiatives such as new pricing tiers, onboarding improvements, and enhanced measurement capabilities.
You’ll bring deep audience and market insight to help define how Zocdoc tells its multi-product and platform story, partnering with Product, Brand, Marketing, Content, Analytics, and Sales to build cohesive narratives that communicate the value of Zocdoc’s ecosystem. You’ll also work closely with Revenue Operations and Sales Enablement teams to equip commercial partners with the right materials, value frameworks, and messaging to drive adoption, upsell, and retention across our customer base.
You’ll ensure practices understand how our Marketplace, SaaS and platform solutions work together to reach more patients, remove scheduling friction, and drive measurable growth.
This is an opportunity for a B2B marketer with experience building marketing strategies that scale across customer segments — from independent practices to large health systems and enterprise organizations. You’ll help define what it means to market a platform at Zocdoc, balancing product-specific positioning with unified storytelling, and shaping how providers of all sizes experience our technology and value.
You’ll enjoy this role if you…
- Are a stickler when it comes to the right message for the right audience at the right time
- Love shaping products from concept to launch
- Are collaborative, and enjoy building relationships at all levels of an organization
- Have an interest in transforming the healthcare experience for millions of patients
- Take pride in balancing big-picture strategy with executional excellence
Your day-to-day is to…
- Lead and develop a team of Product Marketers supporting Zocdoc’s core Provider Platform, the suite of B2B solutions that power practice growth and patient access.
- Define and refine go-to-market strategy across multiple products and audiences, from positioning and messaging to pricing, packaging, and adoption, ensuring consistency across the platform.
- Champion audience insight and market understanding, becoming an expert in Zocdoc’s products, differentiators, and provider customer segments, from independent practices to enterprise health systems.
- Drive activation and retention through compelling value propositions, scalable launch playbooks, and cross-functional enablement with Product, Sales, and Marketing partners.
- Collaborate closely with Brand, Content, and Lifecycle teams to build cohesive, multi-channel narratives that communicate Zocdoc’s platform value to diverse customer segments.
- Partner with Product and Ops to inform roadmap priorities and readiness, ensuring new capabilities, from onboarding and automation to analytics and settings, are effectively positioned and adopted.
You’ll be successful in this role if you…
- Have 10–15 years of relevant experience, including at least 8 years in Product Marketing and 5 years leading teams.
- Have marketed multi-product, platform or SaaS solutions to SMB, mid-market, and enterprise customers.
- Understand multi-sided ecosystems, B2B2C models, and monetization levers such as pricing, packaging, and tiering.
- Are a strategic storyteller who can connect technical capabilities to customer and business value across multiple audiences.
- Build alignment across cross-functional teams, translating strategy into focused, collaborative execution.
- Balance data-driven decision-making with creative intuition and know how to measure and communicate marketing’s impact.
- Thrive in a fast-moving, high-growth environment, maintaining clarity and focus amid ambiguity, with a high bar for excellence.
Benefits
- Flexible, hybrid work environment at our convenient Soho location
- Unlimited Vacation
- 100% paid employee health benefit options (including medical, dental, and vision)
- Commuter Benefits
- 401(k) with employer funded match
- Corporate wellness program with Wellhub
- Sabbatical leave (for employees with 5+ years of service)
- Competitive paid parental leave and fertility/family planning reimbursement
- Cell phone reimbursement
- Catered lunch everyday along with beverages and snacks
- Employee Resource Groups and ZocClubs to promote shared community and belonging
- Great Place to Work Certified
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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Zocdoc New York, New York, USA Office
568 Broadway, New York, NY, United States, 10012
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