Growth Analyst

About the company:

ResortPass is redefining what it means to be a hotel guest. We’re building a new category in hospitality: day access to luxury hotel experiences from breathtaking pools and private beaches to deluxe spas and wellness recharges so people can escape without an overnight stay.

Our marketplace now connects guests with 2,600+ partner hotels and resorts, including Ritz-Carlton, Four Seasons, Marriott Hilton, and more.  We’ve helped millions of people enjoy premium hospitality close to home, making rest more mindful, togetherness more meaningful, and escape more accessible.  The result: unforgettable experiences for guests and new revenue streams for partners.

Backed by some of the best consumer and growth investors, including CRV, Declaration, Brian Kelly (The Points Guy), WME, FJ Labs, and more, ResortPass is scaling a product people love and creating an entirely new way to experience hospitality.

The Role

ResortPass is seeking a Growth Analyst to embed within the Marketing and sales team and support data-driven decision making across B2C growth, retention, and B2B marketing and sales reporting. This role will focus on performance marketing and growth analytics, lifecycle measurement, and experimentation to help optimize acquisition efficiency, customer lifetime value, retention, and expansion into new products and markets. 

You’ll work closely with leads from Performance Marketing, Lifecycle/CRM, and B2B Marketing to provide insights that inform media planning, budget allocation, retention strategy, supply strategy, and product expansion strategy.

This role will be in person at our energetic NYC headquarters.

The base salary for this role will range from $150,000 - $165,000 per year, commensurate with experience.

What You’ll Do

• Own recurring reporting across all marketing channels, working with channel owners to ensure they have the data they need to optimize and make decisions. Provide clear, actionable insights to the team, supporting weekly and monthly retrospectives and deep-dives on larger initiatives
• Build and maintain dashboards that track funnel performance by market, CAC, ROAS, conversion rates, YoY growth by market and key segments (ie travelers vs locals), retention, etc.
  Support paid media planning through performance forecasts and scenario modeling. Analyze historical performance to identify efficiency and scale opportunities
• Support customer LTV and retention reporting across cohorts, channels, and geographies
• Identify and automate new predicative metrics or formats for reporting to support meeting and exceeding forecasts.
• Design and measure A/B tests across acquisition, landing pages, and lifecycle touchpoints. Help establish best practices for test measurement and performance evaluation
• Conduct ad-hoc analyses to answer key growth questions (e.g. channel expansion, geo performance, retention drivers)
• Develop frameworks and support analysis for new channel testing and understanding incrementality.
• Support business cases for new marketing initiatives, tools, and programs

Who you are

We encourage candidates to apply even if they don’t have 100% of the below qualifications. We believe in a holistic approach when evaluating talent for our team and post new roles often, so even if this role isn’t quite right, we want to meet you!

• 3–4+ years of experience in growth, marketing, product analytics or business operations 
• Experience in a high-growth, fast-paced startup environment
• Strong experience analyzing paid marketing and lifecycle/retention performance data
• Comfort working with both B2C and B2B marketing and sales metrics
• Advanced Excel / Google Sheets skills; SQL and BI tools (e.g. Looker, Tableau, Mode) strongly preferred
• Familiarity with experimentation and A/B test analysis
• Ability to clearly communicate insights to marketing and sales teams
• Highly organized, detail-oriented, and comfortable in a fast-paced environment
• Experience in marketplaces, travel, hospitality, or consumer internet businesses a plus!
• You're a good person. While building a startup is hard, being a good person is not. We are creating a culture of people with whom you would look forward to working. While we offer incredible experiences to our guests, it is just as important to us to foster an incredible culture for our employees.

Benefits:

• Health, Dental & Vision — We're deeply invested in the health and well-being of our team and are proud to contribute to the monthly premiums of these insurance plans.
• Stock Option Plan — We offer employees the opportunity to become part-owners in our mission. Let’s redefine what it means to be a guest, together.
• 401k plan — Save for your future with a 410k plan offering.
• Unlimited Paid Time Off (PTO) — Enjoy life away from work to be inspired and fully recharge with unlimited paid time off.
• Annual ResortPass credit — Our mission is to bring delight and relaxation to people around the world; including our employees! Access private beaches, deluxe saunas, awesome pools, and much more with your annual credit.