Easy Apply
Easy Apply
Develop and implement growth strategies, manage marketing plans, ensure effective cross-team collaboration, and lead user communication efforts to boost US user acquisition.
Who We Are What You'll Be Doing What We Look For In You Nice to Have Perks & Benefits
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX and more.
- Develop and implement the company's marketing and growth strategy aligned with the company’s overall business objectives.
- Partner with Product, Engineering, Analytics, and other teams to ensure product launches, campaigns, and incentives are executed effectively to increase user acquisition in the US.
- Liason with Global Paid Marketing team.
- Develop and manage a multi-channel, integrated marketing plan, including digital marketing, content creation, publishers, KOLs, SEO, and strategic partnerships.
- Identify and track key metrics to measure the effectiveness of marketing efforts, making necessary adjustments to ensure goals are met.
- Partner with paid and brand design teams, ensuring consistency with a focus on ROI and data-driven results.
- Lead all user communication efforts, ensuring clear, consistent, and effective messaging across all channels and touchpoints, and tailoring communication strategies to specific user segments.
- Demonstrate strong organizational skills and an ability to prioritize and manage multiple projects simultaneously in a fast-paced, constantly evolving environment, while maintaining high standards of quality and consistency.
- Effectively communicate with legal and compliance teams, ensuring that all marketing efforts and strategies are compliant and well-positioned.
- 3+ years of experience in Marketing/Growth, preferably in the Crypto industry.
- Exceptional written and verbal communication skills in English.
- Inspire and motivate the team and external stakeholders, including partners and investors.
- Strong interpersonal skills.
- Paid media/performance marketing experience.
- A data-driven and entrepreneurial mindset, ability to operate in ambiguity.
- A passion for crypto and digital assets, familiarity with emerging trends and news.
- Organized and experienced in project management or equivalent.
- Relevant experience at a crypto exchange.
- Analytics & Reporting: Amplitude (or equivalent), Impact, MMPs (Appsflyer, Branch), SEMrush, ASO
- Content Management & Productivity: Figma, Google Workspace
- Global exposure and cross-culture mindset
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependents
- More that we love to tell you along the process!
OKX Statement:
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
The salary range for this position is $133,752 - $178,888
The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via OKX internal or external careers site.
#LI-SK1
#LI-HYBRID
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
Top Skills
Amplitude
Appsflyer
Branch
Figma
Google Workspace
Impact
Semrush
Similar Jobs
Financial Services
Develop and implement marketing strategies to drive user acquisition, manage campaigns, and ensure compliance with legal standards while collaborating with various teams.
Top Skills:
AmplitudeAppsflyerBranchFigmaGoogle WorkspaceSemrush
Financial Services
Develop and implement the marketing and growth strategy for user acquisition in the US, partnering with various teams and managing multi-channel plans.
Top Skills:
AmplitudeAppsflyerBranchFigmaGoogle WorkspaceSemrush
Information Technology • Sales • Security • Cybersecurity • Automation
The HR People Partner will enhance Silverfort's people experience, fostering relationships across teams and collaborating with leaders on HR initiatives to drive success.
Top Skills:
Adp Workforce NowBamboohrHris PlatformsMS Office
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
