Growth Marketing Contractor

What You'll Own

• Paid acquisition strategy and performance: The overall approach to paid growth, including channel mix, budget allocation, creative testing strategy, and performance against MQL and efficiency goals.
• Organic visibility & answer prescence: How Heard shows up across traditional search and emerging answer engines, with ownership over SEO and AEO priorities that align with therapist demand and evolving search behavior.
• Paid brand investment: How we use paid channels to build trust, clarity, and brand understanding at scale, in close partnership with Product Marketing.
• Top-of-funnel conversion and experimentation: The experience therapists have once they land on Heard, with accountability for identifying friction, prioritizing experiments, and improving conversion.
• Measurement and learning: Clear visibility into budget, funnel performance, and experimentation results, ensuring we are learning quickly and investing where impact is highest.

What You'll Do

• Manage paid search and paid social spend, continuously testing creative and optimizing bids to hit MQL goals
• Launch and evaluate new paid channels, including YouTube and TikTok
• Plan and execute brand-led campaigns in partnership with Product Marketing across paid social and YouTube
• Own and execute against the SEO and AEO roadmap, tracking progress and identifying new opportunities
• Track weekly budget and funnel performance and design experiments to address drop-offs
• Lead CRO efforts and run experiments to improve conversion across the funnel

How We Work

• You are comfortable working in data and using it to inform decisions, tradeoffs, and prioritization
• You enjoy experimenting across channels, creative, and experiences, and learning quickly from what works and what does not
• You think deeply about audience mindset, especially uncertainty, trust, and motivation, and how that shows up across the funnel
• You balance quantitative insight with qualitative understanding, including feedback from sales conversations and real therapist behavior
• This role rewards curiosity, good judgment, and a willingness to challenge assumptions.

You Might be a Fit If

• You are comfortable running experiments that succeed and experiments that fail, and you know how to use both to move the business forward
• You work confidently in data and own your reporting, using it to evaluate performance, surface insights, and guide decisions
• You have partnered closely with other teams, including sales, content, and product, to improve outcomes across the full funnel
• You translate audience mindset into messaging, creative, and experiences that build trust and reduce friction
• You have a strong pulse on the current state of marketing and how it is changing, especially across social, search, and answer-driven discovery

Contract Details

• Type: Temporary contract role
• Timing: January through April
• Future Opportunity: Potential for extended or future work based on performance and company needs
• Rate: $90-$100/hour depending on experience 
• Weekly commitment: 20-25 hours/week, preferred availability is 11-3pm PT Monday - Friday to enable synchronous collaboration