Owner of end-to-end customer acquisition for a premium $5,000+ 12-week D2C online MBA-level program. Design and execute full-funnel paid acquisition (Meta, Google, YouTube, LinkedIn), build direct-response assets (ads, landing pages, VSLs, webinars, email), optimize CPL/CAC/LTV, run rapid experiments on offers/pricing/messaging, and build email CRM lifecycle flows. Collaborate with founders, content, and partnerships to scale global cohorts.
Growth Marketing Director – Customer Acquisition (D2C Education), location: Remote (US, Europe, Dubai / Middle East), Sector: D2C Education | Online MBA-level Programs, Stage: New revenue stream inside an Inc. 5000 company, Reports to: Founder / Executive Leadership.
This is a build-and-own role with uncapped upside, not capped commissions or vanity KPIs.
The Opportunity
We are leading a confidential search for a Growth Hacker–type Marketing Director to launch and scale a premium 12-week D2C online MBA-level programme priced at $5,000+.
The programme is sold globally in English, with customers in the US, Europe, and the Middle East.
This is a zero-to-one revenue stream, backed by:
• An Inc. 5000 recognised leadership and development company
• Household-name B2B clients
• A high-profile TED Talks partnership
• Strong brand authority, IP, and warm audiences
You will own customer acquisition end-to-end.
Core Responsibilities
• Design and execute the full-funnel customer acquisition strategy
• Launch and scale paid acquisition across Meta (Facebook/Instagram), Google (Search and YouTube), and LinkedIn
• Own direct-response assets including ad creative, hooks, angles, landing pages, VSLs, webinars, and email
• Build and optimise email CRM flows for nurture, launch, cart-close, and ascension
• Lead rapid experimentation across offers, pricing, guarantees, messaging, and funnel structure
• Optimise CPL, CAC, and LTV with a commercial growth mindset
• Work closely with founders, content, and partnerships teams, including the TED partnership
You are a strong fit if you have:
• Proven experience launching and scaling a D2C online course or cohort-based programme
• A premium price point experience of $5,000 or higher
• A 12-week or MBA-level programme structure
• Customers or students in the US, Europe, and the Middle East
• Deep hands-on expertise in performance marketing and funnel optimisation
• Strong experience with email CRM and lifecycle marketing
• A commercial, growth-hacker mindset with strong analytical skills
• Comfort operating in startup mode within an established, well-known company
• Fluent English communication (programme delivered globally in English)
Location & Working Style
• Fully remote
• Candidates must be based in the US, Europe, or Dubai / Middle East
• Time-zone flexibility required for global launches
Why This Role Is Different
• You are not supporting marketing — you own revenue
• Rare opportunity to build a premium global D2C education brand
• Clear connection between strategy, execution, and financial upside
• Significant growth potential as the programme scales internationally
Compensation & Performance Model
Base Salary:
USD $150,000 – $200,000 (dependent on experience, location, and prior launches)
Performance Incentives:
This role participates directly in the upside created.
• Revenue-based bonus tied to launch performance and cohort revenue
• Incentives linked to CAC, LTV, and funnel efficiency
• Tiered accelerators at revenue milestones (e.g. $1M, $3M, $5M+ annualised run-rate)
• Potential profit-share or long-term incentive plan as the programme scales
Start Date: ASAP
Please APPLY ASAP with your resume and for suitable candidates Jonathan Pearson will be in touch.
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