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About Us
Wizard is the top-performing AI Shopping Agent, delivering the best products from across the web with unmatched accuracy, quality, and trust.
The Role
As the Growth Marketing Director you will be responsible for defining and executing the strategy to build our brand and drive usage of Wizard. This is a pivotal role in our growth and you will play a critical party in setting the foundation. You’ll work closely with our CEO and cross functional teams to develop impactful initiatives that resonate with our users. You will be a hands-on leader in a small fast moving startup and balance broad strategic thinking with the ability to dive deep and execute quickly.
Key Responsibilities:
- Lead consumer marketing strategy: Develop and execute the overall consumer marketing strategy focused on building the brand, driving user acquisition and increasing consumer engagement
- Understand our users: Deeply understanding Wizard’s target audience, identifying and segmenting consumers based on their needs, behaviors nad shopping habits. Create tailored marketing strategies and campaigns based on this.
- Create and manage campaigns: Create tailored marketing strategies and campaigns based on your understanding of our users. Collaborate with brand, design and product teams to develop creative content and messaging for activations.
- Drive consumer engagement: Develop and oversee engagement programs like the Wizard Insiders Program, ambassador programs or other community led initiatives to drive word of mouth and long term loyalty.
- Agency and resource management: Be the point person to determine when to scale efforts through agencies or contractors. Lead the coordination of external resources to complement internal initiatives.
- Measure and optimize: Own the tracking and reporting of marketing KPIs and ensure all campaigns are measured, analyzed and optimized for impact.
You
- Seasoned marketing professional with 7-10 years experience in marketing consumer products in the e-commerce space. AI agent experience is a huge plus.
- Demonstrated ability to drive from strategy to developing creative to execution on fast-moving projects
- Strong execution skills and an eye for detail
- Ability to thrive in a small, agile team with a strong sense of initiative and ownership
The expected salary for this role is $182,000 - $208,000 depending on skills and experiences.
Wizard AI New York, New York, USA Office
New York, New York, United States, 10013
What you need to know about the NYC Tech Scene
As the undisputed financial capital of the world, New York City is an epicenter of startup funding activity. The city has a thriving fintech scene and is a major player in verticals ranging from AI to biotech, cybersecurity and digital media. It also has universities like NYU, Columbia and Cornell Tech attracting students and researchers from across the globe, providing the ecosystem with a constant influx of world-class talent. And its East Coast location and three international airports make it a perfect spot for European companies establishing a foothold in the United States.
Key Facts About NYC Tech
- Number of Tech Workers: 549,200; 6% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Capgemini, Bloomberg, IBM, Spotify
- Key Industries: Artificial intelligence, Fintech
- Funding Landscape: $25.5 billion in venture capital funding in 2024 (Pitchbook)
- Notable Investors: Greycroft, Thrive Capital, Union Square Ventures, FirstMark Capital, Tiger Global Management, Tribeca Venture Partners, Insight Partners, Two Sigma Ventures
- Research Centers and Universities: Columbia University, New York University, Fordham University, CUNY, AI Now Institute, Flatiron Institute, C.N. Yang Institute for Theoretical Physics, NASA Space Radiation Laboratory
