Growth Marketing Lead

SMILE HOUSE and JBL New York City are pioneering a new category of dentistry -- Dental Longevity. Our offices are modern, multi-specialty dental practices rooted in the belief that oral health is inseparable from whole-body health. Our teams collaborate across multiple disciplines—restorative, aesthetic, airway, sleep, periodontal, orthodontic, and biologic dentistry—to deliver personalized, thoughtful, and elevated care.

Our concept is designed for excellence: beautiful spaces, cutting-edge technology, interdisciplinary collaboration, and a culture of learning, leadership, and service. We are educators, innovators, and clinicians who care deeply about patients and each other.

We're growing quickly and we're differentiated in a category that usually plays it safe. What we need now is a Marketing Manager who owns the function end-to-end — someone who leads with authority, thinks strategically, and dives in to GSD (get stuff done). 

THE ROLE

You'll report directly to the Head of Growth and own marketing across both locations. Everything from brand and content, patient acquisition, agency and partner management, events, and performance. This is not a delegator role: you translate strategy and execute. Managing many projects at once, you should be comfortable with ambiguity, ruthless about prioritization, just as capable of writing a campaign brief as pulling performance data yourself.

WHAT YOU'LL OWN

Brand & Content

• Own the content calendar and strategy across Instagram, TikTok, LinkedIn, Substack, and Reddit for both SMILE HOUSE and Dr. Levine's personal brand
• Brief and manage content creators, videographers, and the graphic designer; develop quarterly strategies aligned to campaigns and brand pillars
• Ensure all content reflects the SMILE HOUSE / JBL voice — cohesive and intentional across every touchpoint, from social to in-office signage to patient materials

Agency & Partner Management

• Serve as day-to-day contact for agency, social media manager, media partners, and web and design vendors — own every relationship, deliverable, and timeline
• Keep all partners on brief, on brand, and accountable to outcomes; know when to lean on them and when to handle things in-house
• Evaluate and onboard new vendors as the brand scales; maintain a lean, high-performing agency ecosystem

Patient Acquisition & Performance

• Collaborate with the social media team to drive new patient acquisition across paid, organic, and referral channels 
• Build and maintain performance dashboards
• Work with ops and clinical teams to understand what's converting; develop campaigns that drive bookings at both locations

Partnerships & Events

• Collaborate with the partnership and events team to drive strategic partnerships and host incredible events IRL

Agency & Vendor Management

• Day-to-day contact for PR and influencer agency — keep them on brief, on brand, and accountable to outcomes; know when to lean on them and when to handle things in-house
• Hold all external partners (paid media, web, design, social) to clear deliverables and timelines

Website & Digital Presence

• Own our websites: manage updates, coordinate with our developer, and close gaps without waiting for a project to be scoped (Bonus points if you are familiar with Webflow!)
• Maintain tracking infrastructure and verify data integrity across analytics platforms

Email & Patient Communications

• Own email and SMS campaigns — across Customer.io, Weave, and Dental Intel
• Brief and approve all designs before deployment; maintain newsletter cadence on Substack and LinkedIn 

Paid Media & SEO

• Drive SEO across all site pages in coordination with the digital agency
• Manage paid media partners (Meta, Google Ads) — managing budgets, reviewing performance, and driving accountability
• Oversee campaign launches from brief to go-live, evaluating new channels as the brand scales

Influencer & PR

• Coordinate with our PR partners on campaign timelines, podcast bookings, press coverage, and paid amplification 
• Support the influencer program with the partnership team, managing outreach, vetting, contracting, visit scheduling, content deliverables, and conversion tracking as needed

WHAT WE'RE LOOKING FOR

6–8 years of marketing experience across brand, content, and execution — ideally in consumer, wellness, hospitality, or premium healthcare. You should be:

• A self starter - those who have strong accountability, like to GSD, and are comfortable taking the lead with little guidance in a fast-paced environment thrive at SMILE HOUSE
• A strong writer with a good eye — you produce polished copy and direct design work without a large team behind you
• Hands-on with modern tools: Claude, Chat GPT, Canva, Adobe, Figma, Webflow, Meta Ads Manager, GA4/GTM, Customer.io, Weave, and Supermetrics (or equivalents)
• Experienced managing agency and freelance partners, and comfortable holding them accountable
• Analytically capable — you pull and interpret data across platforms and turn it into decisions
• A natural relationship builder who can spot a partnership opportunity, make the call, and close it
• Based in NYC and excited to work alongside of the team, in-person at our Tribeca and the Upper East Side locations 

Nice to have: Experience in dental, medspa, or premium healthcare; familiarity with the NYC press and influencer ecosystem; a track record of executing marketing excellence; comfort in a founder-led, fast-moving environment.

WHO YOU ARE

• Strategist and executor — you set the plan and get it done
• Storyteller — you translate brand vision into campaigns that feel intentional
• Partner manager — you know how to get the best out of agencies and hold them accountable
• Systems thinker — you look to work smarter, not harder, building SOPs and workflows that scale
• Resilient and self-directed — you manage a full calendar, handle ambiguity, and respond to what's happening in real time 
• AI-fluent — you use Claude, ChatGPT, and AI tools as a core part of how you work

WHY THIS ROLE

This is a rare opportunity to own the marketing function of a brand doing something genuinely different in a category that rarely earns press, patient loyalty, or cultural relevance — and already has all three. You'll have direct access to a founder with a strong point of view, real campaign budgets, an established agency ecosystem, and the creative latitude to build something that lasts.

Recent campaigns have included collaborations with high-profile athletes and national press placements. The brand has a defined aesthetic identity, a differentiated clinical story, and an audience that's already leaning in. The infrastructure is in place — we need someone to run it at its full potential.

If you are an experienced marketing manager looking to disrupt an industry we would love to meet you.

Please note that this role requires in-office presence five days per week at any combination of our NYC locations (UES and/or Tribeca).