The Growth Marketing Manager will lead brand initiatives, execute multi-channel campaigns, optimize content production, and drive revenue through strategic marketing efforts.
Position Overview
The Growth Marketing Manager will play a pivotal role in shaping and scaling API’s brand, demand generation, and ABX acceleration efforts. This role blends strategy with execution — requiring a marketer who is both highly creative and deeply strategic.
This is not a traditional support role. This individual will lead brand-level initiatives, develop compelling sales enablement assets, execute global and multi-channel campaigns, and leverage AI-driven content development to amplify API’s market presence.
We are seeking a high-energy, B2B growth marketer with exceptional PowerPoint design skills, strong video production capabilities, campaign management expertise, and the ability to translate strategy into polished, client-facing execution.
• Lead key brand-level initiatives, including:
- Website refresh and ongoing website management (shaping the narrative for product updates, market education, and awareness programs), while ensuring all content is built for SEO performance and inbound growth
- Social media channels optimization and updates (i.e. updated LinkedIn, post regularly, run digital campaigns, etc.)
- Development of executive-ready brand communications with compelling narratives that resonates with diverse global audiences (one-pagers, videos, sales materials, explainer content, case studies)
• Create high-impact presentations (PowerPoint mastery required) for leadership, clients, and industry events
• Develop and execute quarterly explainer videos to articulate product innovation and value propositions
• Ensure global brand consistency across airline, rail, cruise, and DPAX verticalsAPI World & Event Marketing Execution
• Collaborate on overall strategy and execution of API World and key industry events
• Organize and manage audio/video production for stage presentations
• Develop keynote decks, hero videos, and event messaging assets
• Lead content production before, during, and after events
• Repurpose event content into:
- Case studies
- Social campaigns
- Nurture sequences
- Business development materials
• Leverage event content to drive future pipeline growth
• Partner with Sales and Sales Operations to:
- Develop Findings Reports
- Create case studies to support RFPs
- Quantify API impact in client-facing business cases
• Create customized one-pagers, presentations, and short-form videos for client workshops
• Translate operational and financial insights into compelling visual storytellingABM & Campaign Management
• Support execution of Account-Based Marketing (ABM) initiatives
• Collaborate on contact database management and segmentation strategy
• Develop integrated, multi-channel campaigns (including digital, events, webinars, ABM, paid media, and content marketing) aligned to global and regional growth priorities
• Optimize digital marketing campaigns (email, LinkedIn, event, etc.)
• Analyze campaign ROI, customer behavior, and sales pipeline performance
• Gather and interpret marketing data to drive strategic insights
• Build dashboards and performance reports to inform optimizationAI-Driven Content & Digital Innovation
• Leverage AI tools to:
- Generate high-quality content efficiently
- Create video scripts and visual assets
- Develop personalized campaign messaging
- Support scalable content production
• Introduce new efficiencies into content creation workflowsRequired Skills & Experience
• Bachelor’s degree in Marketing, Business, Communications, or related field
• 3–5+ years of B2B marketing experience and proven ability to collaborate cross-functionally with Sales, ABM, and Sales Operations teams
• Advanced proficiency in Microsoft PowerPoint (executive-ready design capability required)
• Strong video production skills (script writing, editing, audio/visual coordination)
• Experience with marketing automation and CRM platforms (HubSpot, Salesforce preferred)
• Proficiency in digital marketing tools and analytics (Adobe Creative Cloud, Google Analytics, LinkedIn Campaign Manager, etc.)
• Experience using AI tools for content creation and campaign optimization
• Strong understanding of Account-Based Marketing (ABM)
• Proven ability to analyze campaign performance and optimize for ROI
• Exceptional written and verbal communication skills with the ability to craft compelling messages, thought leadership content, and various marketing materials
• Ability to manage multiple high-priority initiatives simultaneously
• Experience supporting trade shows, conferences, and executive-level eventsIdeal Candidate Profile
• Strategic thinker comfortable shifting between high-level strategy and execution
• Visually sophisticated and detail-oriented
• Highly organized and deadline-driven
• Comfortable operating in a fast-paced, growth-stage technology environment
• Able to blend data-driven decision making with compelling storytelling
• Passionate about brand-building in a global B2B setting
Position Type & Hours
Full time, Monday through Friday, normal core business hours and as needed on nights and weekends unless otherwise specified. This is a hybrid opportunity with a minimum of 3 days in our Melville, NY headquarters.
Supervisory Responsibility
None
Travel Requirements
Compensation
Good faith annual salary range for this position is $100,000 to $130,000 plus bonus and is commensurate with experience.
Top Skills
Adobe Creative Cloud
Ai Tools
Google Analytics
Hubspot
Linkedin Campaign Manager
PowerPoint
Salesforce
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