Growth Marketing Manager

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: 

The Growth Marketing Manager will be responsible for driving revenue growth across the mid and bottom of the funnel for our health & wellness business, with a strong focus on DTC e-commerce.

This role will own the performance of the customer journey from site conversion through retention, including conversion rate (CVR), average order value (AOV), and lifecycle marketing.

Working in a fast-paced, early-stage environment, this role will partner closely with brand, e-commerce, and analytics teams to translate data into actionable strategies and continuously optimize performance.

Key Responsibilities:

Growth Strategy & Funnel Optimization

• Own and optimize key performance metrics including conversion rate (CVR), average order value (AOV), and repeat purchase rate

• Analyze full-funnel performance (landing page → PDP → cart → checkout) and identify areas of improvement

• Develop and execute a structured testing roadmap (A/B testing, UX improvements, offer optimization)

• Partner with internal teams to ensure rapid implementation of tests and enhancements

Monetization & Offer Strategy

• Define and optimize AOV drivers, including bundling, subscription models, and promotional strategies

• Continuously test and refine pricing, offers, and merchandising approaches to improve revenue per session

Lifecycle Marketing (Email & SMS)

• Own lifecycle strategy across key customer touchpoints:

  • Welcome flows

  • Abandoned cart

  • Post-purchase engagement

  • Replenishment and subscription

• Work with internal or external resources to execute lifecycle programs (e.g., Klaviyo)

• Drive improvements in retention, repeat purchase rate, and customer lifetime value (LTV)

Performance Analysis & Insights

• Monitor and analyze key metrics including CVR, AOV, retention, and revenue per session

• Translate data into clear insights, actionable recommendations, and prioritized initiatives

• Partner with analytics to ensure accurate tracking and reporting

Cross-functional Collaboration

• Collaborate closely with:

  • Brand team on messaging and creative alignment

  • Paid media teams to ensure consistency between acquisition and landing experiences

  • E-commerce team for implementation and site optimization

  • Ensure a consistent and effective experience across the full customer journey

Requirements:

• Bachelor’s degree in marketing, business, or related field

• 5–8 years of experience in DTC, e-commerce, or growth marketing roles

• Proven track record of improving conversion rate (CVR), AOV, and/or retention metrics

• Experience working in early-stage or high-growth environments preferred

• Experience in health & wellness or consumer products is a plus

• Strong understanding of e-commerce funnels and conversion optimization

• Hands-on experience with A/B testing and performance optimization

• Experience with lifecycle marketing platforms (e.g., Klaviyo)

• Proficient in analytics tools (e.g., GA4) and data-driven decision making

• Ability to translate data into actionable strategies

• Strong cross-functional collaboration skills

The base salary for this position is between $100,000.00 and $130,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.