Growth Product Manager, Emma

The Company:
 

Marigold is a fast-growing marketing technology company helping growing businesses build stronger customer relationships through its three core platforms: Emma, Campaign Monitor, and Vuture. We deliver powerful tools for email, SMS, and marketing automation that elevate engagement and drive real results. Marigold is headquartered in Nashville, Tennessee with offices in Sydney and London.
 

The Role:
 

We are seeking a data-driven and customer-obsessed Growth Product Manager to join the Emma product team. This role focuses on understanding what drives customer activation, feature adoption, and long-term retention—and translating those insights into measurable growth outcomes. You will lead initiatives that optimize onboarding and in-app experiences to ensure customers quickly realize value and continue to engage with the platform over time.

What You’ll Do: 

• Analyze customer behavior across the full lifecycle to identify friction points and opportunities that drive activation, adoption, and retention.

• Design, run, and evaluate experiments (including A/B tests) to improve onboarding, engagement, and time to value.

• Partner closely with Product, Marketing, and Customer Success to test and scale in-app experiences that improve customer outcomes.

• Optimize onboarding journeys to ensure customers quickly understand and realize the value of Emma’s core features.

• Identify opportunities to increase customer lifetime value through improved engagement, feature utilization, and upsell readiness.

• Support customer-facing initiatives such as webinars, feature walkthroughs, and product communications to drive adoption and awareness.

About You:
 

You are deeply curious about customer behavior and motivated by measurable impact. You balance analytical rigor with empathy for users, enjoy experimenting and iterating quickly, and thrive in collaborative, cross-functional environments. You care deeply about helping customers succeed and believe growth comes from delivering consistent, meaningful value. 

Ideal Qualifications: 

• 4+ years of experience in Product Management or growth-focused roles within a SaaS environment.

• Strong analytical skills with experience leveraging quantitative data and qualitative insights to inform decisions.

• Demonstrated understanding of customer onboarding, engagement, and retention strategies across the SaaS lifecycle.

• Proven experience running experiments and A/B tests to improve activation, engagement, or retention metrics.

• Excellent communication and collaboration skills, with the ability to work effectively across Product, Marketing, and Customer Success teams.

Nice to Have: 

• Experience working on email marketing platforms or MarTech products.

• Familiarity with AI-driven insights, personalization, or experimentation tooling.

• Experience supporting customer-facing initiatives such as webinars or product education programs.

Location Eligibility

This position is eligible for hire in the following US states: Arizona, California, Florida, Georgia, Michigan, New York, North Carolina, Tennessee, Texas, and Virginia.

Compensation & Benefits

Compensation:
The base salary range for this role is $140,000 -$160,000 annually.

The compensation range represents the pay the Company reasonably expects to offer for this position. Actual compensation will be determined based on factors such as skills, experience, qualifications, internal equity, geographic location, and applicable law.

Benefits: 

• Competitive benefits including: medical/dental/vision insurance, life/accident/disabilities insurance, supplemental health benefits, FSA, EAP and pet insurance

• Generous time off (we call it Open Time Away) as well as paid holidays and a birthday benefit day off.

• Paid Volunteer Time

• 401k plan with a company match on your contributions.

• Employee-centric and supportive remote work environment with flexibility.

• Support for life events including paid parental leave.