GTM Lead (US Based)

Cerrion – Y Combinator–backed AI Start-up

Cerrion is one of the fastest-growing industrial AI companies. While our hub is in Zurich, we operate as a fully US-registered company. After achieving strong product–market fit and seeing rapidly increasing global demand, we are now expanding our Go-to-Market organization in the United States following significant demand and adoption by our US customers.

Our AI-powered video agents monitor industrial production processes in real time, detect anomalies, and automatically trigger corrective actions. Our mission: maximize efficiency, ensure safety, and eliminate downtime in manufacturing environments.

We are doubling down on the US to accelerate America’s reindustrialization and are hiring a GTM Lead (US) — a hands-on commercial leader who will scale Cerrion’s US revenue engine from.

This is not a pure management role. You will personally close strategic deals while building and leading the US sales organization.

What you'll do

As our GTM Lead for the US, you will play a pivotal role in establishing Cerrion’s commercial footprint in North America. The role combines personally closing strategic enterprise deals to establish best-practice approaches with building and leading the US sales organization.

• Build, own, and scale your pipeline of target accounts across manufacturing and adjacent industrial verticals, while personally closing high-impact lighthouse customers.

• Develop six-figure deals and accounts into seven-figure, multi-site AI programs by driving strategic expansion across plants and business units.

• Navigate complex buying cycles, engaging decision-makers and operators, and leading negotiations end-to-end.

• Hire, onboard, and lead SDRs and Enterprise Account Executives in the US, starting with our first AE, and establish a high-performance, hands-on closing culture.

• Develop and execute market-specific sales strategies tailored to US industrial buyers and define the structure, processes, and playbooks for scaling the US revenue engine.

• Own US revenue targets and forecasting accuracy, provide clear pipeline visibility, and communicate risks and opportunities to leadership.

• Work closely with Customer Success to identify expansion opportunities, new KPIs, and value metrics, and turn early wins into scalable reference programs.

• Partner directly with Product & Engineering to represent customer needs and influence the product roadmap based on US market feedback.

• Evangelize our vision of AI-powered efficiency, safety, quality, and operational excellence across the industrial sector.

• Work closely together with our CEO and VP Sales to scale our US GTM and build Cerrion’s long-term commercial presence in North America.

Who you are

• 5–10+ years of enterprise sales experience in SaaS / Cloud / Enterprise Software within a recurring-revenue model.

• Experience in building and scaling commercial teams is a huge plus.

• Proven track record of closing large, complex, multi-stakeholder enterprise deals.

• Experience leading or mentoring AEs (formal or informal leadership experience preferred).

• Strong desire to move into or grow within a GM / revenue leadership trajectory.

• Consistent history of exceeding quota in long, consultative sales cycles.

• Experience selling into industrial / manufacturing, IIoT, automation, or technical environments is highly valuable.

• Experience selling AI/ML-driven solutions is a strong plus.

• Demonstrated ability to build pipeline from scratch and land new logos.

• Highly structured, data-driven, and rigorous in forecasting and sales execution.

• Entrepreneurial mindset — comfortable building in ambiguity with high ownership.

• Strong executive presence and ability to sell to C-level while engaging plant operators and engineers.

• Bachelor’s degree in Business, Engineering, or related field (or equivalent experience).

• Valid driver’s license.

• Ability to travel up to 70%.

What we offer

• Equity package – own a meaningful share of the company through our Employee Stock Option Program.

• Top-tier commission plan – exceed your targets and benefit directly.

• High-impact role – shape our US GTM strategy and be directly responsible for driving Cerrion’s growth in our largest market.

• Fast-growth environment – work directly with the founders and GTM leadership in one of the most exciting industrial AI startups.