The GTM Lead will drive user growth and build the USVC brand, focusing on compliance, performance marketing, and team leadership.
About AngelList:
We exist to accelerate innovation by increasing the number of successful startups in the world. We want to give more people the opportunity to participate in the venture economy by building the financial infrastructure that makes it possible for more people to invest in world changing startups, and build tools for startups that help them run their operations so they can focus on building.
AngelList is the nexus of venture capital and the startup community. We support over $171B+ assets on our platform, and we’ve driven capital to over 13,000 startups. 57% of top-tier U.S. VC deals involve investors on AngelList.
While our scale is large, our ambitions are even larger – we’re innovating on the financial infrastructure for venture investors and the startups they invest in. Come build with us.
About the Role
USVC is building a retail brand for venture capital. We're on a mission to make startup investing accessible to millions of people who have historically been locked out of the asset class. The GTM Lead will serve as the co-founder for growth: a full‑spectrum brand and performance marketer focused on building a durable franchise.
You’ll own the full growth marketing stack across brand and performance. You’ll be responsible for building the USVC brand, leading investor education, and cultivating awareness and engagement via usvc.com, partners, and other approved channels. You will steward the entire marketing funnel, in close collaboration with product, legal, and compliance. Your remit includes all direct-response levers as well as brand storytelling.
This is a senior, high-trust role. You must be deeply fluent in the compliance frameworks surrounding marketing for fintech products involving securities offerings.
Responsibilities:
- Drive user growth across direct and partner channels to hit user growth and AUM targets
- Build and execute full-funnel growth strategy across brand, performance, and lifecycle
- Own messaging and creative development for usvc.com and external campaigns
- Launch and optimize paid acquisition across search, social, display, and emerging platforms
- Develop and scale referral and influencer programs to drive high-intent traffic
- Manage PR, podcast, and earned media efforts to drive top-of-funnel awareness
- Lead experimentation for on-site conversion; collaborate closely with Product on user journey
- Manage and mentor the Distribution team responsible for partner channels
What we're looking for
- 8+ years of experience in growth marketing, with leadership in a high-compliance fintech environment
- Proven track record scaling consumer brands and delivering measurable growth
- Deep familiarity with SEC compliance for performance marketing
- Ownership mindset: you see yourself as accountable for results, not just inputs
- Excellent judgment: you know where the lines are, when to escalate, and how to protect the company while shipping fast
- Comfortable working from 0 – this is not an incremental role
- Exceptional communication skills; you know how to tell a story, not just run an ad
- Leadership experience: you’ve built or managed high-performing marketing teams
Working Here
If you don’t meet every requirement above, we still encourage you to apply. We value complementary strengths and operators who learn by doing.
We operate out of hubs in New York City and San Francisco. For most roles on those teams, we work from the office at least two days per week (Tuesdays and either Wednesday or Thursday). Exceptions may be made for exceptional individual contributor candidates in other locations.
Compensation:
The compensation for this role consists of a competitive base salary, benefits, and equity package. The base salary for this role is $170,000+ annually but actual will vary based on a number of factors including a candidate’s professional background, experience, and location. Full details about our Total Rewards package will be provided during the recruitment process.
Benefits:
We support your life both in and outside of work.
Explore our benefits
Learn about Funders & Founders
What Guides Us:
At AngelList, we are united in our purpose to accelerate innovation and build the future of private markets. Our beliefs and values shape what we work on and how we create impact. If the below resonate, we’d love to have you with us.
Our beliefs
Our values & leadership expectations
AngelList is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
Content Marketing
Performance Marketing
Sem
Seo
Social Media Marketing
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