GTM Systems & Data Manager

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility. 

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students.  We are passionate advocates for our  customers and for our employees and we invite you to join us on this exciting journey.

ParentSquare is moving beyond traditional operations. We are scaling from "operational" to "intelligent." As our GTM Systems & Data Manager, you won't just manage a CRM; you will architect the data backbone that powers our entire revenue engine. We are looking for a technical leader who views HubSpot not as a database, but as a platform for AI-driven insight, automation, and high-fidelity forecasting.

You will be one of the primary owners of the technical roadmap for Sales, Marketing, and Customer Success, transforming reactive workflows into proactive, insight-driven operations. This is a "player-coach" role where you will mentor a Systems Architect while personally designing the sophisticated data models that sustain our growth

• Architect for the Future: Design scalable data structures and AI-ready processes in HubSpot, Claude, Attention, and other platforms to support intelligent automation.
• Operationalize AI: Own the RevOps AI roadmap, moving past the hype to build real-world routing, forecasting hygiene, and risk-detection models.
• Establish Data Truth: Build a governance framework that ensures our ARR mechanics, attribution, market intelligence, and lifecycle stages are bulletproof.
• Lead Technical Talent: Manage our GTM Systems Architect, establishing high standards for documentation and system integrity, and mentor the rest of the team in keeping up with new technologies and best practices.

• A HubSpot Power User: You have deep experience in architecture, workflows, and datasets. You also have strong opinions about how AI is changing what a CRM’s role is in GTM going forward and how you want to shape the next generation of operations.
• A Systems Architect: You think in terms of integrations, APIs, and multi-system dependencies, and you have the technical skillset to do this work on your own.
• An AI Early Adopter: You are already experimenting with and operationalizing AI in GTM platforms to reduce manual burden, and you want to own prototyping complex agentic systems.
• A Leader: You have 8+ years in RevOps or Technical Ops and have experience mentoring technical contributors

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

• Employer-paid health insurance (including dependent coverage)
• An employer-matched 401K retirement savings program from day 1 
• Paid Parental Leave
• Stock options
• Health + wellness reimbursements
• PTO that increases each year
• 15 paid holidays, including your birthday! 

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive. 

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. We are committed to maintaining a drug-free workplace in compliance with applicable state laws.

The salary range for this role will be $140,000-$180,000, DOE