GUCCI Assistant Manager, Performance Media

Summary

Job Description

Role Mission

The Assistant Manager, Performance Media will play a critical role in supporting the planning, execution, and analysis of all performance media campaigns across key digital channels, including paid social, paid search, and affiliate for Gucci Americas (US, Canada, Mexico, Brazil). This role is responsible for end-to-end campaign management—from pre-launch preparation and in-flight optimization to post-campaign analysis—with the ultimate goal of driving awareness, traffic, and revenue for Gucci.com and Gucci retail stores. The role works closely with cross-functional teams and external partners to ensure campaigns are strategically aligned, data-driven, and brand-compliant.

Key Accountabilities

Campaign Planning

• Develop comprehensive media plans aligned with quarterly Gucci HQ marketing briefs, with a focus on driving traffic and sales to Gucci.com and retail stores;
• Serve as the day-to-day contact with the global HQ team for plan development, asset approval, and campaign execution;
• Adapt media strategies in response to the evolving digital landscape and emerging trends;
• Manage the creative asset matrix across performance channels to ensure timely delivery and launch across the full marketing funnel;
• Implement and evolve Global Media Guidelines to reflect current market conditions and platform innovations;
• Monitor industry developments and share key insights with regional and global stakeholders.

Optimization & Performance Management

• Oversee daily campaign operations, including performance monitoring, pacing, and optimizations;
• Analyze key performance indicators (KPIs) to identify actionable insights and opportunities for improvement;
• Partner with media agencies to adjust targeting, bidding, and budgets in real-time to meet business objectives;
• Apply critical thinking and digital best practices to balance performance goals with brand integrity;
• Forecast incremental revenue and volume opportunities to support cross-functional business planning and financial reporting.

Reporting & Analysis

• Aggregate and analyze campaign data from multiple sources to produce insightful performance reports;
• Collaborate with the ecommerce team to align monthly traffic and revenue forecasts and ensure accountability toward shared targets;
• Integrate data from Google Analytics, Meta Pixel, Brand Lift studies, and other sources to assess campaign health and business impact.

Testing & Innovation

• Champion a test-and-learn approach, continuously running A/B tests and platform experiments across paid social and paid search;
• Evaluate results to determine optimal audience targeting, bidding strategies, creative formats, and platform mix.

Key Requirements

• Bachelor’s degree desired;
• Minimum of 3 years of experience in digital media, with direct, hands-on campaign management;
• Highly analytical with strong attention to detail and data accuracy;
• Proficient in interpreting and visualizing data; able to present insights clearly and persuasively;
• Skilled in synthesizing complex data sets into meaningful and actionable business insights;
• Advanced PowerPoint and Excel skills; strong visual storytelling capabilities;
• Ability to thrive in a fast-paced, cross-functional environment and manage ambiguity effectively;
• Strong written and verbal communication skills;
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Work Authorization

• Qualified candidates must have the proper work authorization to work in the United States

Accessibility

Our Gucci community is committed to providing a culture of inclusivity and accessibility in all aspects of the employee life cycle – starting with the candidate experience.  If you are   interested in becoming a Gucci Dream-maker and applying for employment and require a reasonable accommodation to assist with any part of the application and/or interview process, please contact us by email at [email protected].  

When contacting us, please provide your contact information, the role you have applied to, and the nature of your accessibility issue. Please only send inquiries concerning requests for reasonable accommodations.

Salary Range – New York 

For individuals assigned and/or hired to work in New York, GUCCI includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. In addition, where a candidate falls within the disclosed range estimate may be dependent on the applicable geographic differential associated with the location in which the position may be filled.   

A reasonable estimate of the current base salary range is $80,000.

 EOE M/D/F/V

Job Type

Start Date

Schedule

Organization