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Kraft Heinz

Head of Away From Home - WEEM

Sorry, this job was removed at 08:22 a.m. (EST) on Wednesday, Nov 05, 2025
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Hybrid
Amsterdam
Hybrid
Amsterdam

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Job Description
Head of Away From Home West & East Emerging Markets - at a glance ...
We have an excellent opportunity available for a Head of Away From Home (AFH), WEEM to make a significant impact at Kraft Heinz. This role sits within the Growth function for West & East Emerging Markets (WEEM). You will lead the AFH marketing strategy, connecting global programs with local execution, and serve as the critical link between global AFH teams and WEEM markets. Expect dynamic collaboration across diverse teams, exposure to senior leaders, and a fast-paced environment where your leadership will shape the next phase of AFH growth.
What's on the menu ?
  • Lead and develop the AFH marketing strategy for the WEEM Region, driving growth, brand equity, and customer engagement.
  • Partner with Global AFH teams to scale and accelerate deployment of global programs, driving mix and gaining independent operator loyalty.
  • Develop and execute the AFH 5-Year Innovation Capacity Strategy, collaborating with R&D and Operations to enable flexible models and accelerate portfolio innovation.
  • Build and deploy the AFH Playbook, leveraging WEEM best practices and owning continuous improvement of processes and KPIs.
  • Foster a thriving AFH Community by facilitating best practice sharing through regular webinars, workshops, and online forums.
  • Support portfolio management, including developing or localizing innovations for the AFH channel.
  • Drive business growth by aligning AFH strategy with customer needs, market trends, and delivering tailored solutions and marketing campaigns.
  • Manage key internal and external partnerships to support AFH business objectives.

Key Accountabilities & KPIs
  • AFH Net Sales Value (NSV) and profitability for WEEM
  • Brand penetration in the AFH channel
  • Efficient budget management
  • Distribution growth and strengthened customer partnerships
  • Successful scaling and localization of global programs
  • Effective portfolio management and innovation delivery

Recipe for success - apply now if this sounds like you!
Hard skills
  • Solid experience in marketing and Away From Home business, ideally 8-10 years in total
  • Strong commercial acumen and understanding of CPG dynamics
  • Experience partnering with cross-functional teams (R&D, Sales, Operations)
  • Proven ability to develop and implement strategy as well as drive execution
  • Master's degree in Business, Hospitality Management, Marketing, or related field
  • Fluent in English; other languages are a plus

Competencies:
  • Strategic framing & implementation - Ability to synthesize complex challenges into actionable strategies and drive fast implementation
  • Bias to action through others - Strong collaboration skills, influencing without authority, and stakeholder management across a matrix organization
  • Communication skills - Ability to simplify complexity, craft compelling stories, and collaborate across diverse teams and cultures
  • Project management - Organized, structured, and able to lead multiple initiatives to successful completion
  • Result driven - Self-starter with a can-do attitude, urgency, and a focus on what's best for the company and brand. Ability to turn insight into action.
  • Team player - Collaborative, supportive, and keen to partner and coach others for the best results

Position based in Amsterdam with travel expected across the region in a quarterly basis.
Location(s)
Amsterdam
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.

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