Lead Epillon's brand and growth as a founding, hands-on marketer: craft the science-led category narrative, build brand positioning and identity, own D2C/ecommerce funnels and retention, create multi-channel content (social, email, site), leverage AI and automation to scale output, and develop practitioner-facing materials to drive clinic adoption. Partner with clinical team to compound consumer and practitioner credibility and convert attention into customers.
About The Talent Project:
The Talent Project is a female-owned and led executive search firm specializing in marketing, creative, and supply chain roles across the beauty, wellness, and longevity industries. We offer end-to-end recruitment support for full-time direct-hire positions as well as retained executive searches. With deep experience leading corporate recruitment, we operate as an extension of our clients' talent acquisition teams, ensuring a seamless and strategic hiring process.
Brand Overview: Epillon
Skin health is one of the largest categories in consumer wellness—but it is still treated almost entirely at the surface level. Epillon is building the category that sits underneath it: skin longevity — targeting the biology of skin aging through ingestible therapeutics. This is not an incremental brand. The ambition is to define the category that sits between skincare, longevity, and preventative health—and to build the company that owns it.
Role: Head of Brand & Growth
Reports to: Founder & CEO
Location: US Remote
Role Summary:
Build Epillon's consumer brand and D2C engine from zero as we go to market, plus the marketing that helps us sell to dermatologists and clinics. Hands-on, founding-team, science-led category creation.
What you'll actually do:
- Build the category narrative. Take real science — mechanisms, actives, the biology of skin aging — and turn it into a story a person feels, not a paper they skim.
- Build the brand from zero. Positioning, voice, identity, the whole consumer expression of skin longevity. You'll work closely with the CEO to define what Epillon sounds and feels like to the world.
- Build demand through owned and earned channels. This is a brand built on credibility and content, not bought clicks. Organic, owned audience, founder-led authority, creator and KOL credibility, education that compounds. Paid is a tool you'll use strategically, not the engine you lean on.
- Build the channels and the content. Instagram, TikTok, YouTube, email, the site. You'll set the strategy and you'll make the work — copy, content, campaigns. You operate hands-on, and you use AI and automation to produce at a volume and speed.
- Turn attention into customers. Funnels, conversion, lifecycle, retention, the waitlist into launch. You own the consumer demand number, and you understand it feeds the clinics as much as the cart.
- Equip the practitioner channel. Build the brand, content, and materials that make Epillon credible to dermatologists and clinics — the assets that make a derm proud to stock us and confident recommending us.
- Work the whole system. Partner closely with the clinical side so the two engines compound — consumer demand that pulls Epillon through partner clinics, and clinical credibility that makes the consumer story land harder. You think in ecosystems, not silos.
Who You Are:
- You can turn an idea into belief. You've built consumer demand for something that runs on conviction — longevity, functional health, science-led wellness, derm, skincare, beauty with substance, or a marketing agency that worked closely with brands in those categories. You know how to make people believe a new idea about their own body and act on it, in a category where credibility mattered more than discounts. This is the one thing we care about most.
- You're a builder and comfortable being scrappy. You've personally written the copy, made the content, run the channels, shipped the work. You wear many hats, figure out whatever the moment needs, and find a way to make it happen without a big team or a big budget.
- You're AI-native and can use tech to ship. You use AI and automation as a matter of course — it's how you ship content, creative, and campaigns at a volume. You're comfortable with the modern marketing stack and you reach for new tools instinctively, not reluctantly.
- You're comfortable with science. You can read the biology — mechanisms, actives, how skin actually ages — and find the story inside it. You're not intimidated by a clinical paper, and you can turn what's in it into something a consumer feels and a dermatologist respects. You build belief by teaching, not shouting.
- You’re looking for your defining seat. You're past proving you can execute, and you want to be on the founding team that takes a company from zero to something real — and to be there for the whole arc, not just a chapter of it. You're drawn to owning a category from the front and seeing the build all the way through.
Qualifications:
- Experience as an early marketing hire or founding marketer at a startup, with a track record of building marketing functions, processes, and brands from the ground up.
- Proven experience building and scaling a consumer brand from early stage through commercial growth, ideally within beauty, wellness, health, longevity, or consumer healthcare.
- Strong D2C and ecommerce expertise, including customer acquisition, conversion optimization, subscription models, lifecycle marketing, retention, and CRM.
- Demonstrated success developing compelling brand positioning, messaging, and storytelling for science-backed or highly educational products.
- Experience creating and executing multi-channel content strategies across social media, email, web, and community-building platforms.
- Ability to translate complex scientific or clinical concepts into engaging, consumer-friendly marketing while maintaining credibility with healthcare professionals.
- Experience marketing to both consumers and healthcare practitioners, including developing sales enablement materials, educational content, and professional marketing assets.
- Highly analytical with a data-driven approach to measuring performance, optimizing campaigns, and making strategic marketing decisions.
- Proficiency leveraging AI, automation, and modern marketing technology to increase speed, efficiency, and creative output.
- Exceptional copywriting, communication, and creative direction skills with a strong eye for brand consistency and consumer engagement.
- Entrepreneurial mindset with a bias for action, comfort operating in ambiguity, and the ability to thrive in a fast-paced, resource-constrained startup environment.
Please note, due to the high volume of submissions, we may not be able to respond to every applicant individually. However, if your background aligns with the opportunity, a member of our team will be in touch.
The salary range for this role is $100,000 - $150,000 annually based on experience. (with potential opportunity for equity package)
The Talent Project is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive recruitment process for all candidates and clients we represent. We do not discriminate based on race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law.
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