Head of Corporate Marketing - New York, NY

| New York, NY, USA | Hybrid
Employer Provided Salary: $215,000-$260,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Databases are the beating heart of every business in the world.

What you build and where it takes you should be unrestricted by the capabilities of your database. We created CockroachDB as the planet's most highly evolved, cloud-native, distributed SQL database. Making scale so simple you don't even have to think about it. Making data so resilient it becomes impossible to destroy. Making delivery so seamless, your apps run anywhere. Join us on our mission to build a different breed of database—one born in the cloud and built from the ground up to help companies of any size scale fast, survive disaster, and thrive everywhere.

About the Role

Cockroach Labs is actively seeking a leader for our Corporate Marketing team, a role critical to steering our corporate marketing strategy with a focus on engaging IT decision-makers and architects, within our ideal customer profile (ICP). This leadership position demands a strategic thinker who excels in content marketing, social media, analyst relations, and public relations. A key aspect of this role involves working closely with peers in product marketing, demand generation, and brand teams to ensure a cohesive and integrated approach to our marketing efforts. By aligning with these teams, you will ensure that our messaging, campaigns, and brand initiatives are thoroughly synchronized across all touchpoints, delivering a unified and compelling narrative that resonates deeply with our target market.

With your guidance, the corporate marketing strategy will not only embody the voice of our customer but also leverage insights from cross-functional collaboration with subject matter experts from R&D, Sales Engineering (SEs), and other departments. A key responsibility will also include mastering the distribution of content across platforms, ensuring that we are effectively repackaging and repromoting content to achieve the high ROI. This will involve a deep understanding of how to cut up and tailor content for different channels, maximizing reach and engagement with our ICP. To be eligible for this role, you must be based in NYC and will be expected to go into our Flatiron office on Mondays, Tuesdays & Thursdays. 

You Will

  • Craft and execute a corporate marketing strategy that targets IT decision-makers and architects, ensuring our messages are impactful and resonate with their specific challenges and needs.
  • Take charge of RoachFest's event programming, selecting themes, content, and speakers that not only align with our strategic goals but also cater to the interests and challenges of our ICP, showcasing CockroachDB's capabilities 
  • Manage our customer reference program, utilizing success stories that demonstrate the value of CockroachDB to IT decision-makers and architects, thereby supporting our sales efforts and strengthening our market position.
  • Design and implement a robust public relations strategy to enhance media engagement, manage press relations, and increase brand visibility through strategic communication and storytelling.
  • Expand our social media strategy, focusing on creating content that resonates with our ICP on LinkedIn and YouTube. This involves a strategic partnership with the executive team to amplify their engagement and perspectives within these communities, leveraging their visibility to foster a deeper connection with our audience.
  • Spearhead SEO strategy and initiatives aimed at increasing web traffic, working closely with the digital marketing and content teams to optimize our online presence for search engines, improving visibility, and driving qualified traffic to our site.
  • Engage with industry analysts, particularly through strategic partnerships with firms like Gartner, to bolster our presence and credibility within our enterprise market segment, ensuring our narrative is compelling to our ICP.
  • Support comprehensive marketing campaigns that clearly position CockroachDB as the database solution of choice for key verticals, highlighting our key use cases and ease of migration.
  • Instill a customer-centric approach within the team, prioritizing insights into our customers' needs and preferences to guide all marketing activities and support cross-functional initiatives.
  • Utilize data and analytics to measure the effectiveness of marketing strategies, making data-driven decisions to refine and optimize our approach continually.

You Have

  • 10-12+ years of experience in marketing within b2b SAAS, with a profound understanding of the needs and decision-making processes of enterprise firms
  • At least 5 years of leadership experience, with a proven ability to inspire, manage, and mentor a high-performing team in a dynamic environment.
  • Demonstrated success in working collaboratively with product marketing, demand generation, and brand teams, ensuring strategic alignment and execution of integrated marketing plans.
  • A track record of engaging with industry analysts and utilizing customer success stories to effectively communicate the value proposition of tech solutions to a sophisticated audience.
  • Exceptional analytical skills, capable of leveraging data to guide strategic decisions and optimize marketing effectiveness.
  • Outstanding communication skills, adept at crafting and conveying complex technical solutions in a manner that is accessible and compelling to IT decision-makers and architects.
  • A strategic, customer-centric mindset, complemented by a hands-on approach to tackling challenges and driving innovation within the marketing domain.

Our Benefits

  • Competitive Health Insurance Coverage (for you & your dependents!)
  • Paid Parental Leave (with baby bucks)
  • Flexible PTO
  • Learning & Development Budget
  • Relocation Support (as applicable)

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [email protected].

The annual anticipated base salary range for U.S. candidates for this role is USD $215,000 to $260,000, plus commission if a sales role. We set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location.  Actual salaries may vary and fall outside of this range depending on factors such as a candidate’s qualifications, geographic location, skills, experience, and competencies. In addition, we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. Salary is one component of the Cockroach Labs’ total rewards package, which includes stock options, health insurance, life and disability insurance, funds towards professional development resources, flexible PTO, paid holidays, and parental leave, to name a few! Salaries for candidates outside the U.S. will vary based on local compensation structures.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • GolangLanguages
    • TypeScriptLanguages
    • SCSSLanguages
    • ReactLibraries
    • ReduxLibraries
    • CypressFrameworks
    • DockerFrameworks
    • gRPCFrameworks
    • JestFrameworks
    • KubernetesFrameworks
    • OAuthFrameworks
    • React Testing LibraryFrameworks
    • CockroachDBDatabases
    • PebbleDatabases
    • AWS (Amazon Web Services)Services
    • GitHubServices
    • Google CloudServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • InVisionDesign
    • AirtableManagement
    • NetlifyCMS
    • Chorus.AICRM
    • DocuSignCRM
    • DriftCRM
    • LinkedIn SalesNavigatorCRM
    • OutreachCRM
    • SalesforceCRM
    • AnaplanCRM
    • DemandbaseCRM
    • ClariCRM
    • PostBeyondEmail
    • MarketoLead Gen
    • BizibleLead Gen
    • SlackCollaboration
    • ZoomCollaboration
    • Google MeetCollaboration
    • CultureAMPCollaboration
    • PaveCollaboration
    • BambooHRCollaboration
    • JIRAProject Management
    • LookerProject Management

Location

Our HQ is centrally located on the border of Chelsea, Manhattan's vibrant arts neighborhood, and the trendy Flatiron District. Known for a rich and diverse dining scene, there are no shortages of cafes and eclectic lunch, dinner, and happy hour options to explore in this area.

An Insider's view of Cockroach Labs

How do you empower your team to be more creative?

We empower our teams to be more creative with two core values: autonomy and a commitment to excellence. We surround teams with examples of excellence, high standards, and critical information to spark ideas and then empower them with the autonomy to act.

Isaac Wong

VP, Engineering

What unique initiatives do you have that encourage innovation?

Lasse

Member of Technical Staff

What are Cockroach Labs Perks + Benefits

Cockroach Labs Benefits Overview

Well-being for All: We partner with Spring Health (12 pre-paid sessions per year), LiveHealth Online, and an Employee Assistance Program to provide free counseling and mental health support on our team.

Flexible Time Off: Take time off when you need it and disconnect when you're not at work. Arrange your calendar in the way that makes the most sense for your unique personal and professional priorities.

Having Fun Together: In addition to sharing meals and snacks in the office and through online #donut meetings, we dedicate company time to bond through activities and events that include trivia, karaoke, paint-alongs, games, cocktail crafting, cooking, fitness classes, and more.

Team Trips: These might be trips to the NYC HQ or to camp in the mountains. The connections made in these environments build friendships, inspire ideas, and deepen the ties which make working together fun and productive.

Learning is Good: We provide an annual stipend to support your learning and development. We also host free professional development workshops throughout the year.

Parental Leave & Family Planning: We offer 12 weeks of paid parental leave to all new parents after 30 days with us, individualized transition time and re-entry support with 10 transition days to use during the first month after returning from leave; plus $500 baby bucks.

Health, Retirement, & Other Perks: competitive health insurance coverage for you & your dependents; One Medical membership; XP Health smart vision platform benefits; gym discounts; gender-affirming care; life insurance; free Covid testing; employee discounts & perks through SmartSpend; commuter benefits; FSA; 401(k).

Culture
Volunteer in local community
CRL dedicates at least 2 days per year to volunteering and our ERGs organize volunteer events throughout the year. For each hired referral, we donate $2,500 to the referrer's charity of choice.
Partners with nonprofits
CRL has ongoing partnerships with orgs including Black Girls Code and Marcy Lab. Our marketing, events, and recruiting teams have long replaced swag gifts with charity-based campaigns.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Mandated unconscious bias training
CRL regularly conducts company-wide and departmental trainings on avoiding unconscious bias, anti-harassment, and fairness in hiring.
Mean gender pay gap below 10%
Diversity employee resource groups
CRL's CREWS groups aim to foster inclusivity and connection. POC@CRL, Women of CRL, Infinite Colors (neurodivergence), and Roacher Pride are currently active, and any Roacher can make a new one!
Hiring practices that promote diversity
CRL has built more equitable hiring practices with resume-less, exercise-based interviews and standardized rubrics across all interviews, along with regularly conducted unconscious bias training.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
CRL's employees have the opportunity to elect into an FSA which allows them to make pre-tax contributions to an account for medical expenses.
Disability insurance
U.S. employees are covered by Cockroach Labs's short- and long-term disability insurance.
Dental insurance
Cockroach Labs offers comprehensive dental coverage with preventative care coverage at no cost to employees.
Vision insurance
We cover 100% of the premium for vision insurance which covers up to $130 in frames or contact lenses per year and XP Health membership (includes 3 $180 benefit credits for eyewear or lenses).
Health insurance
Competitive Medical, Dental, Vision, Basic Life, AD&D, and Disability Insurance for you, your spouse, partner, and/or dependents, along with One Medical and LiveHealth Online memberships.
Life insurance
Cockroach Labs offers competitive life insurance to our employees.
Pet insurance
Lower vet bills by up to 90% with a pet insurance policy.
Wellness programs
We offer a gym reimbursement program and contribute to CitiBike memberships.
Team workouts
Our Workplace Experience team organizes wellness events including summer yoga and outdoor retreats when conditions allow. Members of our #fitness channel meet daily for 15 min workouts.
Mental health benefits
Cockroach Labs partners with Spring Health to provide pre-paid therapy sessions to all employees in addition to an EAP and a LiveHealth Online membership.
Financial & Retirement
401(K)
Company equity
Equity compensation is determined by the impact we expect an individual to have in their role paired with the risk that earlier employees took in joining the company.
Charitable contribution matching
Cockroach Labs matches employee referral bonuses with an equivalent donation to a 501(c)(3) organization of the employee's choice.
Child Care & Parental Leave Benefits
Childcare benefits
Dependent FSAs allow you to set aside pre-tax dollars for child care during the day or before/after school. Cockroach Labs also gift new parents $500 Baby Bucks to use on family essentials.
Generous parental leave
We offer 12 weeks of paid parental leave to all new parents after 30 days with us, individualized transition time and re-entry support with 10 transitions days to use during the first month back.
Family medical leave
Employees in need may qualify for a leave of absence to care for their own serious health condition or that of a spouse, child, or parent.
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Cockroach Labs regularly hosts Connect + Contribute Days, company-wide opportunities to volunteer or contribute to your community on company time.
Sabbatical
Employees with over five years of service who have significantly impacted the company's success are eligible for up to three months of sabbatical leave.
Paid holidays
Paid sick days
Cockroach Labs offers up to two weeks per year of sick leave in addition to flexible PTO.
Office Perks
Commuter benefits
Pre-tax Commuter Account & Citi Bike Membership Contributions.
Company-sponsored outings
Monthly Company Activities, Holiday Parties, & Bi-Annual Company Trips.
Free daily meals
CRL offices have fully stocked kitchens. In-office employees receive lunch stipends Mon-Thurs and order custom meals via a platform that donates a meal to alleviate food insecurity for each order.
Free snacks and drinks
All corporate offices have fully stocked kitchens with unlimited snacks and beverages. Visit the NYC HQ for cold brew on tap!
Company-sponsored happy hours
Cockroach Labs regularly hosts in-office and virtual happy hours. Our POC@CRL CREWS group hosts monthly "Wine Wednesday" Kickbacks.
Recreational clubs
Recreational Clubs at Cockroach Labs includes #fitness, ping pong, book club, and more!
Relocation assistance
Relocation assistance for you and your family to move to a corporate office location (as applicable).
Fitness stipend
Cockroach Labs offers a gym reimbursement program and CitiBike membership discounts. We also have a gym in our NYC HQ!
Onsite gym
Professional Development Benefits
Job training & conferences
Learning is Good resources including a yearly L&D stipend (up to $1500 per year).
Lunch and learns
Lunch & Learns are regularly hosted at Cockroach Labs.
Promote from within
Mentorship program
New Roachers are paired with a "Roachmate" to act as guides and buddies through onboarding. The Engineering department offers a formalized Mentorship Program.
Online course subscriptions available
Customized development tracks

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