The Head of Demand Generation/Growth will be responsible for pipeline generation and scaling growth at Unstructured, leading multi-channel demand programs and building a high-performing team. They will also develop growth strategies and support product marketing initiatives while directly contributing to revenue goals.
Who we are
Unstructured is a high-growth AI infrastructure company helping enterprises unlock and operationalize unstructured data for GenAI applications. We power mission-critical use cases across Fortune 500 organizations that are moving from GenAI experimentation to production at scale.
We are at a pivotal inflection point: strong product-market fit, expanding enterprise adoption, and a rapidly growing sales organization. To support this next phase of growth, we are building a world-class, revenue-driven marketing engine — one that meaningfully contributes to the pipeline, accelerates enterprise deal cycles, and sharpens our category narrative.
Location(s) Preferred: San Francisco, San Jose, Sacramento and Seattle
The Opportunity
We are hiring a hands-on Head of Demand Generation / Growth leader to own pipeline generation and scale Unstructured’s growth engine.
This leader has built demand at the ~$10–30M ARR stage and has seen scale to $75M+ ARR in a high-velocity B2B SaaS environment. They will design and execute Unstructured’s end-to-end demand strategy, establish the operating foundation, and build a high-performing team to support our next phase of growth.
What You’ll Own
Demand Generation & Pipeline
Full ownership of pipeline generation for Unstructured’s sales organization, with clear targets and accountability
Design, execute, and scale multi-channel demand programs across paid, organic, content, events, ABM, outbound support, and PLG-adjacent motions (where applicable)
Build programs that support complex, enterprise sales cycles and large deal sizes
Partner tightly with Sales leadership on ICP definition, segmentation, messaging, and pipeline goals
Growth Strategy & Execution
Build and own Unstructured’s growth roadmap
Establish attribution, reporting, and forecasting that the executive team and board can trust
Identify the highest-leverage channels for pipeline creation and double down on what works
Move quickly: test aggressively, iterate fast, and scale winning motions
Team Building & Operating Model
Hire and lead a high-performing Growth team
Define roles, operating cadence, and performance expectations
Lay the foundation for a scalable, world-class marketing organization
Product Marketing
Help define and articulate Unstructured’s value proposition for enterprise buyers
Develop messaging and narratives that resonate with both technical and business stakeholders
Support product launches, sales enablement, and category leadership
Over time, potentially assume broader Product Marketing ownership
Who You Are
Required Experience
Proven experience building demand generation at a $10–30M ARR B2B SaaS company
Exposure to scaling to at least $75M+ ARR (as a leader or key contributor)
Demonstrated success driving pipeline and revenue, not just brand or top-of-funnel metrics
Experience supporting enterprise sales motions with complex buying committees
Comfortable operating hands-on in fast-moving, ambiguous environments
Nice-to-Haves
Product marketing experience (positioning, messaging, launches, enablement)
Background in developer-focused, infrastructure, or highly technical products
Experience in AI, data, open-source, or platform companies
PLG or hybrid GTM experience
Experience with the following tools:
What Success Looks Like
Marketing becomes a reliable, material driver of the pipeline
Sales views Marketing as a true revenue partner
Clear, trusted reporting on pipeline contribution and growth efficiency
A high-performing growth team is built and scaling with the business
Why This Role Is Special
Greenfield opportunity to build Unstructured’s growth engine with full executive support
Direct ownership of the pipeline and growth outcomes
Ability to shape the future marketing organization — and the scope of your own role
Join a category-defining AI infrastructure company at a critical inflection point
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