Head of Growth Marketing

| United States | Remote
Employer Provided Salary: 188,000-282,000 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Ontra is a remote-first company, with access to coworking spaces and offices in a few key cities for employees who may prefer in-person working options. We value connection, investing in opportunities for in-person and virtual gatherings with your Ontra colleagues.
We currently are able to hire exclusively in the locations listed below. Select jobs may have more specific location requirements due to business needs.
United States
Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Massachusetts, Maryland, Minnesota, North Carolina, New Jersey, Nevada, New York, Oregon, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington
APAC
Hong Kong, Singapore
EMEA
United Kingdom
For this job we are currently only hiring candidates based in the United States.
About the team & opportunity
We are seeking a highly motivated, analytical, passionate Head of Growth Marketing. Reporting directly to our Chief Marketing Officer, you will own Ontra's demand generation strategy to drive rapid growth in the enterprise market, both net-new and expansion opportunities. You will have responsibility for the planning, organizing, executing, and measurement of integrated marketing programs and ABM campaigns that result in opportunity creation and revenue growth.
The Head of Growth will be creative and hands-on with a strong bias to action. They will take ownership of growth targets, and work collaboratively in a fast-paced, highly dynamic environment. The right candidate is an excellent strategist who also enjoys rolling up their sleeves to get stuff done.
If you are a strategic thinker with a passion for driving growth through innovative marketing strategies and possess the leadership skills to inspire a dynamic global team, we'd love to get to know you!
What you'll do

  • Customer acquisition: Collaborate closely with sales to acquire new enterprise B2B customers by developing and executing effective integrated marketing campaigns and demand generation strategies. Drive top-of-funnel growth through account-based outbound marketing efforts across all channels-including website, digital advertising, email, webinars, events, social media, and direct mail.
  • Customer growth: Develop and implement customer engagement programs, in collaboration with customer success and sales, to improve adoption and retention, increase lifetime value through cross-sell/upsell, and grow advocacy.
  • Cohesive customer experience: Connect the customer-journey across multiple touchpoints, including email, digital, web and events, bringing together cohesive experiences and nurtures to move prospects down the funnel
  • Cross-functional collaboration: Work closely with sales, product, and marketing teams to ensure alignment and follow-through in all demand generation activities.
  • Team leadership: Lead a high-performing team, providing mentorship, guidance, and support to individual team members. Foster a collaborative and innovative culture.
  • Performance analysis: Monitor, analyze, and report on channel and campaign performance, using insights to optimize future strategies for maximum efficiency and effectiveness. Forecast, measure, analyze, and report on the impact of demand activities on sales pipeline, revenue, sales cycle length, and CAC efficiency.
  • Innovation: Stay ahead of industry trends and emerging technologies, continuously seeking innovative ways to enhance our demand generation efforts and overall market positioning. Identify and create an experimentation/testing approach for demand marketing program pilots.
  • Budget management: Develop and manage the budget effectively, ensuring optimal allocation of resources to drive growth.


What you'll bring

  • Tenure: 10+ years of experience in B2B SaaS demand generation, 5+ years leading growth marketing teams, with the ability to build, inspire, and lead a high-performing team
  • Industry expertise: Experience in regulated industries such as financial services, insurance, or legal tech is advantageous.
  • Results: Proven track record of owning and achieving a pipeline and revenue number
  • ABM strategy: Extensive experience in developing and executing successful account-based demand generation strategies targeting enterprise accounts
  • Multi-channel approach: Proven expertise in creating and executing multi-touch, multi-channel marketing programs that leverage inbound and outbound tactics
  • Customer first: A passion for customers and problem-solving, desire to go deep and become familiar with the customer's needs, challenges and business environment
  • Strong analytical skills: proven track record in making data-driven decisions to continually optimize performance and determine future investments
  • Experimentation mindset: you understand the importance of testing and scaling what works, and can prioritize tests and find ways to get them out quickly.
  • Technical acumen: Strong technical skills with marketing automation (Marketo preferred), ABM, SFDC, Outreach, 6sense / intent platforms, data providers, Google Analytics, and WordPress
  • Strong project management skills: demonstrated proficiency in collaboration tools such as Asana, Slack, and G-Suite
  • Cross-functional communication: Exceptional communication and interpersonal skills, with the ability to build strong cross-functional relationships.


Pay transparency
Ontra takes individual candidate location, experience, and skills into consideration when determining compensation. The base pay range is listed below. Additionally, all positions are eligible for unit-based equity grants.
Some positions may be eligible for additional compensation, such as commission or other variable compensation structures, which is not included in the below base pay range.
If you are selected to participate in our interview process, your Talent Acquisition Partner will share more details about the total compensation package for the role.
Base pay range
$188,000 - $282,000 USD
Benefits snapshot

  • Remote-first working policy, with options for coworking
  • Twice yearly team offsites for in-person collaboration
  • Paid flexible time off policy
  • Paid parental leave and parental benefits
  • Monthly phone and internet reimbursement
  • Company-sponsored LinkedIn Learning accounts, department budgets for professional development, & robust onboarding program
  • Various options for medical, dental, and vision insurance


About Ontra
Ontra is the global leader in Contract Automation and Intelligence for private asset management firms. The Ontra platform combines AI-enabled software with a worldwide network of highly trained lawyers to modernize recurring legal workflows. Ontra's solutions improve all aspects of the contract lifecycle - from negotiating and processing routine contracts to tracking obligations in complex agreements. Ultimately, Ontra reduces the time, expense, and risk associated with contract management, freeing its customers to focus on other strategic priorities.
Inclusivity
Ontra is committed to the full inclusion of all qualified individuals. As part of this commitment, Ontra will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [email protected].
Personnel Privacy Notice: https://bit.ly/46lVT74
Note on Employment Verification: All employees hired will be required to verify identity and eligibility to work in their particular location.
Note to External Agencies: We are not accepting any blind submissions or resumes/CVs from recruitment agencies. Any candidates sent to Ontra will NOT be accepted or considered as a submission without a signed agreement in place.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
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    • SqlLanguages
    • PandasLibraries
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    • KerasFrameworks
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    • AsanaManagement
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Location

12 E 49th Street, Suite 11-108, New York, NY 10017

An Insider's view of Ontra

How would you describe the company’s work-life balance?

Everyone is trusted to take time off throughout the year when they want to, and they actually do take time off. I also have my Slack notifications turned off every night, on weekends, and on PTO. We’re all about finding ways to achieve ambitious goals with sustainable and healthy day-to-day processes.

Robyn

User Experience Designer

What does your typical day look like?

I spend most of my time with our customers to understand the tech-enabled legal processes currently in place and offer recommendations on products and services that will support their continued success. I work across the organization from partnering with our attorney partners- to collaborating with the Product team to improve and scale our process.

Josh

Managing Director, Account Management

What are Ontra Perks + Benefits

Culture
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Health Insurance + Wellness
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Team workouts
Mental health benefits
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Vacation + Time Off
Unlimited vacation policy
Paid holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Home-office stipend for remote employees
Professional Development
Job training & conferences
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

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